Role Objectives
As an Assistant Brand Manager, you support the overall brand strategy and assist in managing the P&L, financial analysis, and campaign briefs. You monitor brand performance, gather customer insights, and collaborate with commercial teams to drive growth and optimize portfolio performance.
Roles & Responsibilities:
- Assist in the overall Private Label brand strategy across multiple brands and categories leading and supporting new product introduction, portfolio optimization, commercial performance management, activation, P&L as well as communications
- Assist in managing the P&L and conducting financial analysis to improve sales and profit performance as well as take responsibility for brand budgets, ensuring most effective use of spend
- Monitoring multiple internal and external brand performance metrics and communicating knowledgeably and rapidly reasons for brand's performance to a variety of stakeholders
- Gathering inputs from customers and research to recommend corrective actions and improvements for specific categories/initiatives
- Assist in monitoring market and competitor performance, translating data into meaningful and actional insights
- Assist in leading campaign briefs and digital marketing activities (in-app, promotions,) alongside the central marketing and commercial teams
- Working closely with commercial initiatives to drive growth across white-space opportunities.
REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS
- Bachelor's degree in a relevant field.
- 3-4 years of experience in brand management within a fast-paced environment.
- Demonstrated success in growing brands using data-driven and creative strategies.
- Strong flexibility and adaptability to dynamic situations.
- Proven critical thinking and problem-solving abilities.
- Excellent analytical skills to interpret data and make informed decisions.
- Proficiency in written English and Arabic.
