Plan and organize the implementation of the brand strategy to ensure the achievement of all targets in support of the brand strategy.
Direct and control staff in the implementation of branding activities and initiatives to ensure that they are appropriately motivated and trained and carry out their responsibilities to the required standards.
Evaluate customer research, market conditions and competitor data to implement brand-planning changes as needed.
Assist in the development of long-term brand strategy and implement short- to medium-term objectives in support of the strategy.
Provide support to product marketing to develop customer propositions and marketing communications.
Maintain regular contact with other functions and managers and particularly with legal advisers to ensure strong brand protection.
Strategic thinking with a clear ability to link brand initiatives to business growth and sales performance
Strong analytical capability to interpret market data, sales trends, and campaign effectiveness
Solid commercial understanding, including budget management, efficiency, and ROI measurement
High ownership and accountability, with the ability to lead initiatives end-to-end
Strong stakeholder management skills across sales, operations, agencies, and senior management
Ability to operate in fast-paced, dynamic environments and adapt to market and consumer shifts
Balanced mindset combining creativity with structure, discipline, and execution excellence.
Job Requirements:
Bachelor's degree in business administration or equivalent.
3 years brand management experience.
Excellent objective-setting and analytical skills.
