JOB DESCRIPTION
How you will make an impact (Key responsibilities):
1. Social Media Strategy & Content Planning
- Support the development and execution of social media calendars aligned with brand campaigns, launches, and seasonal priorities.
- Ensure content reflects premium fashion aesthetics, tone of voice, and visual identity across all platforms.
- Stay informed on social media trends, platform updates, and emerging formats to enhance content relevance.
2. Content Execution & Community Management . Coordinate content creation with internal teams, agencies, photographers, and influencers.
- Oversee day-to-day posting, scheduling, and basic performance monitoring across platforms.
- Support community management by monitoring comments, messages, and interactions in line with brand guidelines.
3. Performance Tracking & Optimization
- Track and analyze social media performance metrics such as engagement, reach, and follower growth.
- Support reporting on campaign effectiveness and content performance with actionable insights.
- Assist in optimizing content strategies based on analytics and audience behavior.
4. Cross-Functional & Campaign Support
- Collaborate with Marketing, E-commerce, PR, and Creative teams to support integrated campaigns.
- Assist in coordinating influencer collaborations and campaign activations as required.
- Ensure timely execution of social media deliverables across multiple markets or platforms.
Qualifications & Skills
- Bachelor's degree in marketing, Communications, Media, or a related field.
- 5-7 years of experience in social media marketing, preferably within fashion, lifestyle, or premium retail brands.
- Strong understanding of major social platforms, content formats, and audience engagement tactics.
- Eye for aesthetics, storytelling, and brand-consistent visual communication.
- Analytical mindset with the ability to interpret performance data and optimize content accordingly.
- Highly organized, collaborative, and comfortable working in a fast-paced, brand-driven environment.
