Associate Digital Director

The Associate Digital Director is a senior strategic and operational leader within the digital practice, sitting one level below the Digital Director. You will own the end-to-end delivery of digital media strategies across a portfolio of clients, acting as the primary day-to-day escalation point for performance, planning, and innovation. You will be expected to think like an owner — driving business outcomes, developing talent, and pushing the agency's digital capabilities forward.

Key Responsibilities:

Strategy & Client

• Lead integrated digital media strategy across paid search, paid social, programmatic, and digital video
• Act as a senior client partner — presenting strategy, insights, and recommendations to C-level stakeholders
• Translate business objectives into channel strategies and measurable KPIs
• Drive new business pitches and organic growth within existing accounts
• Develop media investment recommendations aligned to market trends across GCC and MENA

Performance & Operations

• Oversee campaign performance management and optimization across all digital channels
• Ensure rigorous ad fraud monitoring, brand safety standards, and viewability benchmarks
• Drive data-led optimization frameworks including bid management and audience strategy
• Manage and mentor a team of digital managers and executives
• Collaborate with finance on billing reconciliation and media cost management

Qualifications & Experience:

• 7–10 years in digital media, with at least 3 years in a senior role
• Deep expertise across programmatic (DV360, The Trade Desk), paid search (Google, Microsoft), and paid social (Meta, TikTok, Snapchat)
• Proven track record managing multi-million dirham media budgets
• Strong command of measurement frameworks: MMM, attribution, incrementality
• Experience in the GCC/MENA market; agency background strongly preferred
• Exposure to subscription-based, e-commerce, or FMCG verticals
• Familiarity with ad tech stacks: DCM, Sizmek, or equivalent
• Experience working across MENA markets with focus on GCC
• Arabic language skills advantageous

About Service Plan:

Serviceplan Group Middle east #1 Independent Agency of the Year and partner-led creative agency, with our headquarters in Munich and 34 offices around the globe.

Serviceplan Group was founded 1970 and from start on based on the first integrated marketing and communication concept in the market, called House of Communication.

Nowadays the Serviceplan Group is an international operating communication network with 34 offices around the globe.

Serviceplan's vision is ÜberCreativity!

ÜberCreativity is a higher form of innovation that emerges when different disciplines, cultures, talents, media and technologies collaborate and interplay. We are Independent, Integrated, Innovative and International. We operate on the model of Building Best Brands.

www.serviceplan.ae