B2B Sales Executive

Company Description

The Institute of Project Management (IPM) is a globallyrecognisedorganisationspecialisingin project management education, certification, membership, and research. With more than 35 years of experience, IPM has supported over 50,000 professionals and certified more than 6,000 Project Managers, partnering with 1,000+organisationsworldwide. IPM is known for its structured professional development pathway and its collaboration with leading certification bodies, universities, and industry partners. Theorganisationis committed to inclusive access to professional development through initiatives such as IPM Hub, mentorshipprogrammes, and regional events.

Role Overview

This is a full-time, remoteB2B Sales Executiverole focused on driving outbound and partner-led revenue growth for IPM. The roleis responsible formanaging the full B2B outreach cycle, fromidentifyingtarget accounts to engaging decision-makers and progressing qualified opportunities into structured sales discussions. This position combines hands-on execution with continuousoptimisationof outreach andgo-to-market approaches, working closely with leadership to refine strategy and messaging.

Key Responsibilities

• Execute end-to-end B2B outreach across email, LinkedIn, and partner-supported channels
• Research andidentifytargetorganisations, high-fit accounts, and relevant decision-makers
• Develop and deliverpersonalisedoutreach messages thatinitiatemeaningful business conversations
• Manage early-stage conversations with prospective clients and partners
• Qualify inbound and outbound opportunities and progress them into structured sales discussions with the wider sales team
• Collaborate with leadership to continuously refine outreach targeting, messaging, and overall sales approach
• Track outreach activities, responses, and outcomes, using data to improve conversion rates and effectiveness over time

WhatWe'reLooking For

• Strong written and verbal communication skills, with the ability topersonaliseoutreach and build professional rapport
• Demonstrated experience in B2B outreach, lead generation, or early-stage sales engagement
• Confidence in researching accounts and navigating conversations with decision-makers
• A structured andorganisedapproach to managing outreach activity and follow-ups (CRM familiarity preferred)
• Self-motivated, proactive, and comfortable working independently in a remote environment
• Experience engaging with corporate clients, partnerships, or professional services is an advantage
• Exposure to education, training, or professional certification environments is beneficial but notrequired