As a B2B Social Media Specialist, you will be instrumental in developing and executing our B2B social media strategy. Your expertise in creating compelling content, building an online presence, and engaging with our target audience will contribute to our brand's growth and success.
Key Responsibilities:
- Craft and Execute Content: Develop and curate high-quality content for our B2B social media platforms, including LinkedIn, Twitter, and industry-specific forums.
- Engage with Audience: Foster meaningful interactions with our target B2B audience by responding to comments messages, and initiating discussions to create a vibrant online community.
- Content Calendar Management: Plan and execute a comprehensive content calendar aligned with our brand's messaging and industry trends.
- Collaborative Content Creation: Collaborate with cross-functional teams to gather information, insights, and visuals to create engaging social media posts.
- Visual Storytelling: Create and curate visually appealing content, including moving pictures (videos, GIFs), infographics, and images, to convey our brand's narrative effectively.
- Performance Tracking: Monitor and analyze the performance of social media campaigns, using data-driven insights to refine strategies and improve engagement.
- Industry Awareness: Stay up-to-date with B2B industry trends, news, and competitors social media efforts to inform our strategy and maintain a competitive edge.
What Success Looks Like:
- A significant increase in posts, followers, and engagement across our brand's B2B social media channels.
- An active and engaged online B2B community that seeks out our content, shares insights, and interacts with our brand regularly.
Skillsets and Qualifications:
- 3-5 years of experience in B2B social media management, with a proven track record of achieving growth and engagement goals.
- Demonstrated experience in creating and curating content for social media platforms, with a strong portfolio showcasing moving pictures (videos, GIFs).
- Proficiency in using social media management tools and analytics platforms to track and measure campaign performance.
- Excellent communication skills, both written and verbal, with the ability to tailor messaging to a B2B audience.
- Knowledge of B2B industry dynamics and trends, allowing you to create content that resonates with our target audience.
- Collaborative mindset, comfortable working with diverse teams to gather insights and create compelling content.
- A passion for storytelling and creativity, with an eye for design and visual aesthetics.
- Adaptability and a willingness to stay current with evolving social media trends and best practices.
