Brand Content & Social Media Strategist

At a Glance:

Position: Brand Content & Social Media Strategist

Team: Marketing

Location: Dubai, UAE

Contract: Full-time

Type: On-site / Hybrid

Benefits: Competitive package with performance incentive

About Us

At Idealz Holding, we're redefining retail through our one-of-a-kind Shop & Win model transforming everyday transactions into unforgettable experiences . With operations across 4 continents, a global community of customers, and over $100M in prizes awarded, our mission is to build brands that inspire excitement, loyalty, and cultural relevance.

Content is one of our strongest growth engines and we're searching for a Brand Content & Social Media Strategist who can elevate how we tell our story across the region and beyond.

Role Description

We are looking for a strategic, creative, and culturally tuned-in Brand Content & Social Media Strategist to lead content direction and social-first storytelling for our brands at Idealz.

You will be responsible for designing content strategies, shaping our brand voice, and creating platform-native narratives that grow engagement, build community, and drive performance. This role blends creativity, strategy, and analytics perfect for someone who lives at the intersection of culture, trends, and business impact.

What You'll Be Doing

• Own the end-to-end content strategy across FB, Instagram, TikTok, YouTube, X, and LinkedIn and other relevant social channels.
• Develop platform-specific content plans that grow engagement, community, and brand affinity.
• Build content calendars aligned with campaign launches, product drops, and seasonal moments.
• Identify cultural trends, social moments, and audience behaviors to shape timely, relevant content.
• Collaborate with creative, video, performance, and product teams to create cohesive storytelling.
• Craft compelling brand narratives, scripts, captions, and messaging frameworks.
• Drive influencer and creator-led content strategies in alignment with brand and campaign goals.
• Analyze social insights, content performance, and audience data and convert them into actionable improvements.
• Innovate new content formats, episodic series, and social-first storytelling frameworks.
• Ensure brand voice consistency across all social touchpoints and content types.

Skills & Qualifications

• 710 years of experience in content strategy, social media, brand storytelling, ideally within lifestyle, e-commerce, or consumer brands.
• Strong understanding of social platforms, content formats, and cultural trends across the GCC and global markets.
• Proven experience creating content strategies that drive engagement and business outcomes.
• Exceptional writing, editing, and brand storytelling skills.
• Strong understanding of performance metrics, audience insights, and content optimization.
• Ability to work cross-functionally with creative, growth, and leadership teams.
• Familiarity with creator/influencer ecosystems and partnership strategies.
• A portfolio or examples of content/social strategy work is strongly preferred.

The Process

1 Initial screening with Global Head of HR

2 Interview with Head of Marketing

3 Strategy task / content assignment

4 Interview with General Manager

5 Final interview with CEO

Process typically concludes within 4-6 weeks.

Why Join Idealz

At Idealz Holding, content isn't just communication it's culture. You'll join a global, fast-paced organization where you can shape the voice of a brand that reaches millions, experiment with new ideas, and lead storytelling at the heart of a company redefining retail.

This is your chance to create impact at scale, build iconic content moments, and leave your mark on a brand built for the future .