Position: Brand Manager
Location: GCC (Gulf Cooperation Council)
Experience: 35 years in Marketing, with at least 2 years in a similar role
Qualification: Post Graduate Diploma / MBA or equivalent in Marketing
Industry: Consumer Care
About the Role:
We are looking for a dynamic Brand Manager to lead brand activations across the GCC and manage the brand innovations pipeline globally. The role involves overseeing innovation projects, executing campaigns, monitoring business performance, and collaborating with internal and external stakeholders to ensure brand growth and market leadership.
Key Responsibilities:
1. Innovations:
- Lead all innovation projects for assigned brand(s) as per established processes.
- Coordinate with clusters, R&D, domestic marketing, packaging, operations, and graphics teams to ensure tasks are executed on time and according to processes.
- Update line managers on project progress and flag risks early to facilitate mitigation planning.
2. Brand Activations / Campaigns:
- Develop annual and quarterly brand activation calendars in alignment with internal stakeholders.
- Coordinate with internal and external stakeholders across cross-functional teams (CFTs) to execute the activation calendar effectively.
3. Business Performance Monitoring:
- Monitor brand and product performance segment-wise, tracking business outcomes and brand health.
- Align marketing actions with overall business strategy.
Key Interfaces:
Internal:
- Pain Management Brand Team
- Sales / Country Heads (GCC)
- Global Cluster Heads and Country Managers
- Innovation CFTs: R&D, Packaging, Operations
External:
- ATL/BTL agencies
- Market Intelligence agencies
Desired Skills & Competencies:
Functional:
- Business performance analysis and reporting
- Innovation / NPD launches
- Knowledge of stage-gate innovation processes
- ATL / BTL campaign development and performance measurement against KPIs
Behavioral:
- Open-minded and continuous learner
- Consumer-first mindset
- Ability to multitask effectively
- Ability to lead cross-functional teams without direct reporting lines
- Strong interpersonal and email communication skills
- Planning, tracking, and execution skills
Desired Profile:
- Education: Post Graduate Diploma / MBA in Marketing or equivalent
- Experience: 35 years in Marketing with at least 2 years in a similar level of responsibility
- Industry Experience: Consumer care industries preferred
