As a Category & Brand Manager within one of the UAE's leading beverage organizations, you will play a pivotal role in shaping, developing, and executing brand strategies that strengthen the company's market presence. This role requires a blend of strategic thinking, creativity, and analytical capability—particularly within the Coffee and Tea category, where consumer trends, premiumization, and innovation are evolving rapidly.
You will be responsible for driving brand awareness, enhancing consumer loyalty, and supporting long-term category growth while ensuring all initiatives align with the company's overall business objectives.
Key Responsibilities
1. Brand Strategy Development
- Develop and execute comprehensive brand strategies to grow market share, build brand equity, and increase consumer loyalty within the Coffee/Tea category.
- Conduct detailed market research and consumer insights analysis to inform product positioning, pricing strategies, and brand direction.
2. Marketing Campaigns
- Plan, execute, and evaluate integrated marketing campaigns across digital, social media, retail activation, print, and in-store experiences.
- Collaborate with creative, digital, and design teams to develop compelling marketing assets, packaging, and communication material aligned with brand guidelines.
3. Product Launches & Innovation
- Support the planning and execution of new product launches—including concept development, market testing, and go‑to‑market strategy.
- Work closely with the Portfolio Manager to ensure innovation initiatives meet consumer expectations and support the long-term Coffee/Tea category roadmap.
4. Brand Communication & Visibility
- Oversee brand messaging to ensure consistency across all consumer touchpoints—advertising, digital channels, promotions, and PR.
- Build strong relationships with media partners, influencers, and strategic collaborators to amplify brand visibility and relevance.
5. Market & Competitive Analysis
- Continuously monitor competitive activity, emerging trends, and consumer behavior within the beverage landscape, particularly Coffee and Tea.
- Analyze brand and category performance using KPIs such as sales, market share, campaign ROI, and consumer feedback, adjusting strategies as needed.
6. Cross-Functional Collaboration
- Partner with sales, trade marketing, product development, and supply chain teams to ensure flawless execution of brand plans.
- Manage external agencies and strategic partners to deliver high-impact campaigns with consistent brand representation.
Qualifications & Experience
- Bachelor's degree in Marketing, Business Analytics, Business Administration, or a related field.
- Proven experience in Category Management or Brand Management within the Coffee or Tea segment is strongly preferred.
- Strong understanding of consumer trends in the UAE beverage market.
- Demonstrated ability in strategic planning, marketing campaign development, and brand performance analysis.
- Excellent communication, project management, and leadership skills.
