Brand Manager - FMCG

Position: Brand Manager

Industry: Porcelain Tableware (Consumable Goods)

Reports to: Marketing Director / General Manager

Job Information

• Type of Job: Full-time
• Work Condition: Office-based & Outdoor (In & Out)
• Working Hours: 8 hours/day
• Days Off: Friday
• Gender Preference: Male
• Age: Up to 35
• Residence: Preferably close to avoid heavy traffic

Job Description & Key Responsibilities

1. Conduct situational analysis and participate in setting brand vision, brand positioning, and achieving overall business goals (Annual Brand Plan).
2. Responsible for developing and launching new products.
3. Manage BTL marketing projects, including preparation of all required materials.
4. Handle the brand marketing budget, track spend vs. impact, and contribute to improving brand margin, trade spending plans, and distribution tactics.
5. Develop and manage consumer promotional strategies and preparation for upcoming events.
6. Lead new product launch campaigns, including multi-phase marketing activities across digital, influencer, OOH, retail, and experiential channels.
7. Work collaboratively with the Trade Marketing & Sales Manager to develop trade promotions and incentive programs that generate incremental sales across all distribution channels.
8. Analyze consumer trends and competitive information to identify new product categories and market segments to penetrate.
9. Generate marketing and brand health reports on a regular basis.

Job Specifications

• Education:
• Bachelor's Degree in Marketing, Business, or Accounting (MBA is a plus).
• Preferred Universities: Commerce or Academy.
• Experience:
• 58 years of total experience.
• Minimum 5 years in brand management.
• Experience in FMCG, consumable goods, or marketing agencies preferred.