Brand Manager

Job Summary

The Brand Manager is responsible for developing and executing strategic brand initiatives that align with the company's mission to elevate local brands. This role oversees brand positioning, marketing campaigns, and external partnerships to strengthen brand awareness, engagement, and growth across multiple channels.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with company goals and brand values.
• Plan and execute multi-channel campaigns including digital marketing, social media, PR, events, and influencer collaborations.
• Work closely with local brand partners to create joint promotions and campaigns that highlight their stories and products.
• Manage and enhance the company's brand presence across digital platforms, including website, social media, and email marketing.
• Oversee paid advertising campaigns across digital platforms (Instagram, Facebook, Google Ads, etc.).
• Identify and develop strategic partnerships that strengthen brand positioning and market presence.
• Lead the planning of brand calendars and seasonal campaigns to increase brand awareness and engagement.
• Analyze brand and marketing performance data to refine strategies and maximize ROI.
• Collaborate with sales, merchandising, and operations teams to ensure brand initiatives support overall business objectives.
• Manage brand budgets, external vendors, agencies, and freelancers.
• Stay updated with market trends, consumer behavior, and competitive landscape.

Qualifications

Education

Bachelor's degree in Business, Marketing, or a related field.

Experience

5 – 7 years of experience in brand management or marketing, preferably within fashion retail or lifestyle sectors.

Soft Skills

• Proven track record in building and managing successful brand campaigns.
• Strong understanding of digital marketing and brand positioning.
• Excellent communication, creativity, and project management skills.
• Ability to collaborate across teams and manage external partnerships.
• Passion for local fashion brands, culture, and sustainability.

Technical Skills

Proficiency in digital marketing tools and platforms.

Language Skills

Excellent command of Arabic and English (spoken and written).

Computer Skills

Proficient in Microsoft Office and marketing analytics tools.

Other Requirements

Ability to manage multiple projects simultaneously and meet deadlines.

Core Competencies

• Brand Strategy & Campaign Management
• Digital Marketing & Brand Positioning
• Data-Driven Decision Making & Analytics
• Collaboration & Stakeholder Management
• Creativity & Brand Storytelling