Brand Manager

Have you ever wanted to sit at the intersection of regional brand strategy and local market execution, shaping portfolios that actually move market share This role does exactly that.

You'll be the connector between regional marketing, local markets, sales, R&D and factories, guiding portfolio strategy, innovation launches and in-market activation. From shaping the innovation pipeline to ensuring campaigns land with cultural relevance, this role is about turning strategy into performance.

Key focus areas you'll build depth in:

• Translating global brand positioning into locally resonant communication and activation
• Driving market share, SKU penetration and innovation success through close sales and trade collaboration
• Using Nielsen, EPOS and performance dashboards to guide decisions and ROI
• Playing a hands-on role in portfolio strategy, NPD launches and category governance

Given the scope and autonomy of the role, we'll only be able to consider candidates who meet the below:

• 5+ years of experience in FMCG brand, category or portfolio roles with FMCG local or multinational companies
• Solid experience working cross-functionally with Marketing,Sales, Trade Marketing, R&D, factories and agencies
• High comfort level using Nielsen / EPOS data to track KPIs, market share, SKU rankings and ROI
• Demonstrated involvement in innovation launches, portfolio management and BTL/ATL execution