Brand Manager

Position: Brand Manager

Location: Dubai

Purpose of the Role

Our client, a leading consumer products company with a strong international presence, operates globally across emerging markets in Asia, Africa & The Middle East. They are known for a diverse portfolio of beloved brands within the beauty and wellness space.

We are seeking a dynamic and result-oriented Brand Manager to drive business objectives, manage end-to-end marketing initiatives, and deliver significant results within the Middle East region.

Key Responsibilities

• Devise and implement comprehensive country-brand strategies in existing and new markets.
• Identify relevant consumer insights for core brands and plan effective communication strategies.
• Establish and execute all digital marketing strategies for core and new brands across a cluster of international markets.
• Define consumer insights for strategic brand development.
• Create compelling brand equity and loyalty among target consumers through innovative methods.
• Responsible for the overall growth and profitability of the Brand.
• Manage brand budgets and net contributions for the assigned cluster.
• Lead brand building & activation initiatives for identified brands in respective countries.
• Drive communication development for respective brands in identified countries.
• Oversee media planning & execution of ATL (Above The Line) and BTL (Below The Line) activities for the brand.
• Develop & execute marketing programs in collaboration with agencies across multiple countries and cross-functional teams.
• Orchestrate product promotion through market communication, media, and sales visibility efforts.
• Responsible for New Product Development (NPD) for respective markets.
• Coordinate with internal and external stakeholders for new product development initiatives.

Qualifications & Experience

• Post-Graduation in Management (from a Premier institute).
• 4 to 5 years of experience in FMCG (Fast-Moving Consumer Goods).
• Candidate should ideally have worked in either the Personal Care or Foods category.
• Prior experience across both Sales & Marketing is preferable.
• Innovation experience is preferable.

Knowledge, Skills & Competencies

• Ability to lead communication, media strategy, and planning for business objectives.
• Demonstrates strategic, visionary leadership.
• Proven track record of creating strong brand equities.
• Possesses strong consumer understanding.
• Good understanding of Brand P&Ls.
• Strong influencing skills.
• Ability to work effectively in a cross-functional setup.
• Manages and implements projects with excellence.
• Is creative and innovative with a strong Bias for Action.
• Takes Personal risk and makes a difference in the Brand and Business.
• Proficient in Project Management and Network Management for New Products.