Job Summary:
We are seeking a dynamic and creative Brand Manager with 25 years of experience to develop and execute brand strategies that enhance brand awareness, drive customer engagement, and support business growth. The ideal candidate will have a strong understanding of market trends, consumer behavior, and integrated marketing campaigns.
Key Responsibilities:
- Develop and implement brand strategies aligned with business objectives
- Manage brand positioning, messaging, and visual identity across all channels
- Plan and execute marketing campaigns (digital, social media, offline, and events)
- Conduct market research and competitor analysis to identify trends and opportunities
- Monitor brand performance metrics and optimize campaigns accordingly
- Collaborate with internal teams (sales, product, creative) to ensure brand consistency
- Manage relationships with external agencies, vendors, and partners
- Oversee content creation and ensure alignment with brand guidelines
- Track and manage marketing budgets effectively
Qualifications & Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field
- 25 years of experience in brand management, marketing, or similar roles
- Strong understanding of digital marketing, social media, and branding principles
- Experience in campaign planning and execution
- Excellent communication and stakeholder management skills
- Analytical mindset with the ability to interpret data and generate insights
- Proficiency in marketing tools (e.g., Google Analytics, CRM systems, social media platforms)
- Ability to work in a fast-paced environment and manage multiple projects
Preferred Skills:
- Experience in FMCG / Retail / Tech industries
- Knowledge of SEO, SEM, and content marketing
- Creative thinking with attention to detail
- Project management skills
KPIs / Success Metrics:
- Brand awareness and engagement growth
- Campaign performance (ROI, conversions, reach)
- Market share growth
- Customer acquisition and retention
