Brand & Marketing Associate
Mumzworld is entering a new chapter of disciplined, profitable growth,expanding our category focus, deepening customer relevance with a view to build a world-class region-specific commercial engine. To power this next phase Mumzworld is looking for a Brand and Marketing Associate to support its next phase of disciplined, profitable growth. This role focuses on driving brand-building initiatives, marketing campaigns, and customer engagement strategies across the e-commerce business. The ideal candidate has experience in marketing, brand management, or e-commerce operations, with strong analytical and creative skills to translate insights into effective marketing strategies that enhance customer relevance and accelerate business growth. The position requires a proactive, detail-oriented professional who thrives in fast-paced, high-growth environments
Key Responsibilities:
- Planning, executing, and monitoring marketing campaigns across various channels (digital, social media, events) for growing in-house brands.
- Working closely with product development, sales, and other departments to align brand initiatives & campaign calendars with overall business goals.
- Ensuring all content is on-brand and resonates with target audiences. Including building brand presentations, product content and photoshoot briefing
- Go to market marketing collateral for in house brands.
- Support end-to-end product launches for Private Brand SKUs, ensuring asset readiness and timely go-lives.
- Maintain campaign trackers, launch calendars
- Own on-site content and merchandising execution for Private Brands
- Building brand equity through multiple social media channels. Managing all social accounts
- Monitoring and reporting on the effectiveness of marketing campaigns and adjusting strategies as needed.
- Co-align & execute the brand promotional strategy throughout the year.
- Packaging briefs for new products
Requirements
Experience & Background
- Strong presentation skills
- Innovative thinking and the ability to develop creative marketing solutions.
- Deep understanding of customer needs and behaviors.
- Strong ability to analyze data and market trends to make informed decisions.
- Efficient time management skills
- Excellent verbal and written communication skills, with the ability to effectively convey brand messages.
- Experience in building in-house brands
Preferred Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven track record of developing and executing successful brand strategies.
