Job Title: Brand Marketing Executive
Industry: Non-Governmental Organization (NGO)
Experience Required: 37 Years
Location: [Add Location]
Department: Communications / Marketing
Job Summary
The Brand Marketing Executive will be responsible for developing and executing brand and marketing strategies to enhance the organization's visibility, engagement, and impact. The role involves managing digital platforms, social media channels, and brand communications to effectively communicate the NGO's mission, programs, and achievements to stakeholders, donors, and the public.
Key Responsibilities
Brand Management
- Ensure consistent implementation of the organization's brand guidelines across all communication channels.
- Develop and maintain the NGO's brand identity, messaging, and storytelling.
- Support campaigns that strengthen brand awareness and public engagement.
Digital Marketing
- Plan and execute digital marketing campaigns to promote programs, initiatives, and fundraising activities.
- Manage website content and ensure it is regularly updated and optimized.
- Monitor digital analytics and prepare performance reports.
Social Media Management
- Manage and grow social media platforms (Facebook, Instagram, LinkedIn, Twitter/X, YouTube, etc.).
- Create and publish engaging content including posts, graphics, videos, and campaign materials.
- Monitor comments, messages, and community engagement.
Content Development
- Develop compelling content such as blogs, newsletters, success stories, and campaign materials.
- Coordinate with designers, videographers, and external agencies when required.
- Ensure content aligns with organizational messaging and brand tone.
Campaigns & Promotions
- Support fundraising campaigns, awareness initiatives, and events.
- Plan integrated marketing campaigns across digital and offline channels.
- Track campaign performance and suggest improvements.
Stakeholder Communication
- Work closely with program teams to capture stories, updates, and impact narratives.
- Coordinate with partners and media for communication initiatives.
Requirements
Education
- Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
Experience
- 47 years of experience in brand marketing, digital marketing, or communications.
- Experience in NGOs, development sector, or social impact organizations is preferred.
Skills
- Strong understanding of digital marketing and social media strategies.
- Content writing and storytelling skills.
- Basic design knowledge (Canva, Adobe Suite, etc.) is an advantage.
- Experience with analytics tools (Google Analytics, social media insights).
- Excellent communication and project management skills.
Personal Attributes
- Passion for social impact and community development.
- Creative thinker with strong attention to detail.
- Ability to manage multiple projects and meet deadlines.
