PLEASE READ CAREFULLY Job: Brand Experience Designer
Location: Remote (Egypt)
Contract: UAE legal contract
Relocation: Dubai opportunity within 12 months (performance-based)
Company Overview
estaie is the world's first AI-native extended-stay OTA, built to redefine how flexible living is priced, personalized, and operated for stays from 30 to 365 nights. By delivering rates 32% below market, we close the gap between short-term accommodation and long-term leasesserving digital nomads, expats, and corporate travelers.
We are building an AI-driven layer that connects hospitality, fintech, and data intelligence to power dynamic pricing, smart inventory orchestration, agentic lead generation, and autonomous operations across global markets. Our ambition is clear: own the extended-stay category globally by resolving pricing inconsistencies and unlocking inventory efficiency for property partnersat scale.
Compensation & Benefits (Egypt)
- Salary:USD 600 800 net (reviewed every 6 months)
- Bonuses: Performance-based, reviewed biannually + one-year completion bonus
- Time Off:35 working days of annual leave
- Equity:ESOP eligibility after 6 months
- Work Style: Remote-first; own devices required (laptop + mobile)
- Relocation: Opportunity to move to Dubai within 12 months
- Culture: Founder collaboration, startup speed, high autonomy, creative ownership
Role Summary
We're hiring a hands-on, full-stack creative to own everything visual at estaiebrand identity, performance creatives, motion content, investor decks, web assets, and localized design for the Middle East.
This is a maker role, not a manager role: you will concept, design, animate, iterate, and ship high-quality creative independentlywhile leveraging AI tools to accelerate output without compromising craft.
Key Responsibilities1) Brand Identity & Design Systems
- Build, evolve, and maintain estaie's visual identity: typography, color, iconography, layout, and motion language.
- Create brand guidelines, templates, and reusable components for scalable execution.
- Ensure consistency across all touchpoints: digital, print, motion, product, and sales collateral.
2) Social Media & Marketing Content (Organic + Performance)
- Design platform-native content for LinkedIn, Instagram, TikTok, Facebook: reels, stories, carousels, short-form video, thumbnails.
- Produce conversion-driven creatives for growth: ads, banners, newsletters, landing page visuals, Google Ads assets.
- Rapidly iterate variations for performance testing with a structured creative pipeline.
3) Motion, Video & Animation
- Produce motion graphics, product explainers, reels, and brand films end-to-end: editing, compositing, pacing, and sound sync.
- Create lightweight motion systems (intros/outros, transitions, kinetic type) that make the brand feel premium and modern.
4) Presentations, Infographics & Communication Design
- Design executive-ready decks for investors, partners, and internal leadership (Google Slides / PowerPoint / Keynote).
- Translate complex data into clear infographics and strategic storytelling visuals.
5) Localization & Cultural Adaptation (Middle East Focus)
- Adapt creative for Middle Eastern audiences, respecting cultural nuance, bilingual layouts (EN/AR), and visual conventions.
- Ensure localization is not translationit's market-fit design.
Tools & Capabilities
Must-Have (Core):
- Adobe Creative Cloud: Photoshop, Illustrator, InDesign, After Effects
- Social video tooling: CapCut, Captions.ai (or equivalent)
- Deck design: Google Slides / PowerPoint / Keynote
- UI/UX: Figma (or Adobe XD)
Nice-to-Have:
- Optional 3D / interactive: Blender, Spline, Rive
Qualifications
- 5+ years in graphic design/brand /motion / digital storytelling.
- Portfolio demonstrating strength in brand systems, social & marketing creatives, motion/video, and presentations.
- Proven ability to manage multiple tracks independently with high reliability.
- Strong fundamentals: typography, grid/layout, color theory, composition.
- Comfortable operating in a remote, fast-moving startup where quality and speed both matter.
KPIs (Success Metrics)
Execution Quality & Velocity
- Maintain a<5% rework ratewhile consistently meeting deadlines.
- Deliver 100% of required Middle East localization projects on time and on brand.
Marketing & Engagement Impact
- Drive +25% social engagement through upgraded content quality and consistency.
- Improve interaction rates on rich/animated content by +15% through motion-first storytelling.
Conversion & Commercial Impact
- Contribute to +15% improvement in search-to-booking conversion through web and performance creatives.
- Support loyalty/gamification initiatives with high-clarity, high-appeal design assets.
What You Get
- Ownership of the visual brand in a category-defining company.
- Direct collaboration with founders; fast feedback loops and high autonomy.
- A clear growth path: potential evolution into Creative Lead / Head of Brand Experience as the creative engine scales.
- ESOP upside tied to company trajectoryaligned incentives, long-term thinking.
