Business Analyst - Ecommerce

Key Responsibilities:

. Analyze sales, traffic, conversion, and customer behavior to identify trends and growth opportunities.

. Translate business goals into functional and technical requirements for digital teams.

. Lead end-to-end analysis for new features, UX/UI improvements, and campaign performance.

. Partner with product, marketing, and tech teams to enhance site performance and customer journey.

. Create and maintain dashboards, KPIs, and performance reports (GA4, Power BI, Shopify, etc.).

. Support strategic initiatives such as personalization, CRO, and omnichannel integrations.

. Conduct competitive benchmarking and market intelligence to guide business decisions.