MCH Global Award-Winning Experiential Marketing Agency
MCH Global is an award-winning experiential marketing agency delivering impactful live communications and large-scale brand experiences across the GCC and international markets. As part of our regional growth strategy, we are seeking a Business Development Director based in Riyadh to lead revenue growth, strategic partnerships, and market expansion in Saudi Arabia.
This is a senior leadership role responsible for driving high-value opportunities, strengthening relationships with government entities and major brands, and positioning MCH Global as a preferred experiential partner in the Kingdom.
Key Responsibilities
Business Development & Revenue Growth
- Lead and execute business development strategy for Saudi Arabia, with a strong focus on Riyadh and key national initiatives.
- Identify, pursue, and secure high-value opportunities across experiential marketing, live events, public activations, and brand experiences.
- Drive revenue growth through long-term contracts, strategic partnerships, sponsorships, and repeat business.
- Meet and exceed annual revenue and growth targets aligned with regional objectives.
Client & Stakeholder Management
- Build and maintain senior-level relationships with government entities, semi-government bodies, corporate brands, and agencies across KSA and the GCC.
- Act as a trusted advisor to clients, understanding their strategic objectives and translating them into experiential solutions.
- Lead negotiations, commercial discussions, and contract closures.
Partnerships & Market Positioning
- Leverage strong industry networks to form strategic alliances with venues, suppliers, sponsors, and industry stakeholders.
- Represent MCH Global at industry events, forums, and high-level networking functions.
- Strengthen MCH Global's presence and reputation within the Saudi events and experiential market.
Proposals, Pitches & Collaboration
- Lead the development and presentation of high-impact proposals and pitches, showcasing MCH Global's creative, technical, and strategic capabilities.
- Collaborate closely with creative, production, and project teams to ensure commercially viable and executable solutions.
- Ensure smooth handover from sales to delivery while maintaining client confidence and satisfaction.
Market Intelligence & Strategy
- Monitor market trends, competitor activity, and Vision 2030-related opportunities to identify new revenue streams.
- Provide insights and recommendations to senior leadership on market expansion and investment opportunities.
Requirements
- Language: Fluency in Arabic and English (spoken and written) is mandatory.
- Experience: Minimum 710 years of business development or senior sales experience within the events or experiential marketing industry in KSA or the GCC.
- Industry Network: Established, senior-level relationships with decision-makers across government, corporate, and brand sectors in Saudi Arabia.
- Proven Track Record: Demonstrated success in securing large-scale, high-value events, activations, or long-term partnerships.
- Commercial Acumen: Strong negotiation skills with the ability to structure and close complex deals.
- Leadership Presence: Confident presenter and relationship-builder at C-suite and government level.
- Strategic Mindset: Ability to develop and execute long-term growth strategies aligned with regional goals.
- Collaboration: Strong ability to work cross-functionally in a fast-paced, high-performance environment.
Why Join MCH Global
- Lead business growth for an award-winning agency in one of the region's fastest-growing markets.
- Work with top-tier brands and government entities on high-profile, landmark projects.
- Competitive senior-level compensation with performance-based incentives.
- Opportunity to shape the future growth and positioning of MCH Global in Saudi Arabia.
If you are a commercially driven business leader with a strong network in the Saudi events industry, we would love to hear from you.
Only shortlisted candidates will be contacted.
