Business Development Manager

We are seeking a results-driven Robotics Business Development Manager to drive the growth of our robotics business across Singapore and Malaysia. This role combines business development, technical sales, and project ownership, with a strong focus on application-led selling, strategic account development, partner ecosystem expansion, and robotics solution deployment.

Our client is a leading global MNC specializing in industrial automation and advanced manufacturing solutions. With a strong presence across Asia-Pacific, the company provides innovative technologies in robotics, motion control, sensing, machine vision, and factory automation, serving customers across industries such as semiconductors, electronics, automotive, logistics, food & beverage, and life sciences.

The Job

Sales Strategy & Business Growth

• Drive the growth and overall business performance of the robotics portfolio across Singapore and Malaysia.
• Develop and execute country-specific go-to-market strategies to achieve sales objectives.
• Identify and prioritize target industries and applications, including semiconductor transportation, material handling, inspection, and factory automation.
• Conduct market analysis to identify new business opportunities and strengthen market positioning.

Business Development

• Identify, develop, and convert new business opportunities through both commercial and technical engagements.
• Build and maintain a strong sales pipeline through customer visits, networking, marketing initiatives, and industry events.
• Collaborate closely with internal engineering, product management, and application teams to develop competitive technical proposals.
• Work with system integrators, OEMs, and channel partners to deliver integrated robotics and automation solutions.
• Monitor competitor activities and industry trends to identify growth opportunities.

Key Account & Partner Management

• Develop and maintain strong relationships with key customers, distributors, system integrators, OEMs, and channel partners.
• Understand customer requirements and recommend suitable robotics and automation solutions.
• Strengthen strategic partnerships to expand market reach and enhance competitive positioning.
• Take ownership of key customer opportunities from qualification through successful deployment.

Project Ownership & Solution Delivery

• Lead the end-to-end management of strategic robotics projects in collaboration with Application Engineers, Service teams, and system integration partners.
• Coordinate project execution to ensure alignment between customer expectations, technical feasibility, project timelines, and commercial objectives.
• Manage project risks, scope, and overall delivery to ensure successful implementation.

Technical Sales & CRM Management

• Engage customers to understand their automation challenges and provide appropriate technical recommendations.
• Support proof-of-concept activities, product demonstrations, and solution validation alongside Application Engineers.
• Qualify and manage sales opportunities within the CRM system to ensure pipeline visibility, accurate forecasting, and timely closure.
• Ensure customer requirements are aligned with the company's robotics capabilities and solutions.

Performance Reporting & Market Intelligence

• Prepare regular sales forecasts, pipeline reports, and business performance updates.
• Analyse market trends, customer feedback, and competitor activities to refine sales strategies.
• Stay abreast of emerging robotics and automation technologies to identify new business opportunities.

Requirements

• Diploma or Bachelor's in Engineering (Mechatronics, Electrical, Robotics, Automation, or relevant).
• 3 years of experience in technical sales, business development, or application engineering within robotics, industrial automation, or related industries.
• Good understanding of robotics solutions, industrial automation, and factory automation applications.
• Experience working with system integrators, OEMs, or industrial automation partners is highly preferred.
• Strong business development, presentation, negotiation, and stakeholder management skills.
• Comfortable leading technical and commercial discussions with customers and partners.
• Experience using CRM systems for pipeline and opportunity management.
• Willingness to travel within Singapore and Malaysia (approximately 50-70%).

Preferred Qualifications

• Hands-on experience or certification with robotics platforms such as Omron, FANUC, ABB, KUKA, Mitsubishi Electric, or Yaskawa.
• Experience in robotics system integration or automation solution deployment.
• Proven ability to develop sales strategies and drive business growth in industrial automation markets.

Next Steps
Interested applicants, please send your updated resume to [Confidential Information]. Only shortlisted candidates will be contacted.

Gillian Yoong | Senior Consultant | EA Licence No.91C2918 | Personnel Reg No: R23116350

Gillian Yoong

Direct Line: +65 6697 7981

EA License No: 91C2918

Personnel Registration Number:R23116350