Business Development Manager

Company Description Fire Fly Advertising is a specialist below-the-line (BTL) agency operating across the UAE and GCC countries, offering end-to-end brand activation solutions. The company delivers 360-degree services that build brand awareness, drive interest through targeted promotions, and convert interest into action. Using highly trained sales promoters as professional brand ambassadors, Fire Fly Advertising supports clients with turnkey campaigns. Services include road shows, promotions and sampling, event production and management, merchandising and display, leaflet production and distribution, in-store demonstrations, product launches, exhibitions, store openings, and corporate hospitality, as well as printing and advertising services.

Role Description The Business Development Manager is a full-time, on-site role based in Dubai. This role is responsible for identifying and pursuing new business opportunities mainly in FMCG/Cosmetics/Electronics/Events etc , building and maintaining strong client relationships, and developing strategic proposals to meet client marketing and activation needs. Day-to-day tasks include prospecting and qualifying leads, preparing and delivering presentations and pitches, negotiating contracts and pricing, and coordinating with internal teams to ensure successful execution of campaigns and events. The Business Development Manager will monitor market trends, competitor activities, and client feedback to refine offerings and support revenue growth. The role also involves maintaining accurate sales pipelines, reporting on performance, and representing Fire Fly Advertising at meetings, industry events, and networking opportunities.

Qualifications

• Strong business development and sales skills, including lead generation, pipeline management, and closing deals.
• Experience in client relationship management, account management, and stakeholder communication.
• Background in marketing, advertising, or brand activation, with familiarity with BTL activities such as promotions, events, posm display and merchandising etc.
• Excellent negotiation, presentation, and proposal writing skills.
• Ability to collaborate effectively with cross-functional teams, including operations, creative, and production.
• Strong analytical and planning abilities, with experience using CRM or sales tracking tools.
• Bachelor's degree in Business, Marketing, Communications, or a related field is preferred.
• Previous experience in the UAE or GCC markets for atleast 2 - 4 years and fluency in English; additional languages are an advantage.
• Proactive, results-focused approach with the ability to work in a fast-paced, client-driven environment.