OPTIMA is dedicated to delivering innovative and customized Facility Management Solutions with a reputation of excellence and a commitment to innovation.
Agile, Customer-Focused, Innovative, Authentic, Pragmatic, Results-Driven
.
OPTIMA is dedicated to delivering innovative and customized FM Solutions with a reputation of excellence and a commitment to innovation. Owners of real estate assets and infrastructure portfolios turn to OPTIMA for Solutions to enhance the maintenance and operation of their investment
s.
A leader in Facility Management Consultancy within the G
CC.
OPTIMA is an Allied Practice of KEO. Our DNA can be mapped through their 60 years of successful delivery of design, engineering, advisory, and management services throughout the GCC reg
ion.
Responsibili
ties:The BDM will lead localized brand positioning, BD strategy, + content development. This role is embedded within the KSA delivery team + is responsible for aligning , BD output. The role includes, but is not limite
d to,
Market-Focused Marketing St
- rategyDevelop, implement, + monitor, BD strategies aligned with business goals + prior
- ities.Maintain strong market intelligence on sector shifts, trends, + competitor positi
- oning.Provide strategic input to OPTIMA Management Team on market feedback, metrics, + growth positi
- oning.Localize all marketing materials + communications to reflect Saudi public/private client expectations + termin
ology.
Proposal + Bid
- SupportManage the Proposals Preparation P
- rocess.Support EOI, PQD, + formal proposal submissions for projects by drafting, editing, + structuring Arabic/English marketing-driven content in coordination wit
- h team.Support with the technical inputs + translate into client-focused value propos
- itions.Maintain up-to-date collateral, capability statements, + credentials in English/
Arabic.
Brand Building + Client En
- gagementBuild thought leadership visibility by curating articles, events, white papers, + media enga
- gements.Represent OPTIMA at KSA / GCC industry events, marketing briefings, + client
- forums.Collaborate with internal HR/Marketing to support employer branding, onboarding decks, + internal c
ampaigns
Communications + Content
- OversightOversee all campaign messaging (digital + print), ensuring alignment with brand
- identity.Manage digital presence on optimaglobal.com + LinkedIn, ensuring search visibility, relevant hashtags, + consistent
- branding.Uphold the brand guardian role for all materials issued by K
SA teams.
Project
- ExecutionParticipate in project execution activities where applicable - supporting proposal handover, content development for project deliverables, + client-facing docu
- mentation.The candidate must possess sufficient technical understanding of FM/O+M consultancy services to contribute meaningfully to live projects alongside SMEs + proj
ect leads.
Qual
ification
- s:EssentialBachelor's Degree in Marketing, Communications, or relevant FM Consult
- ancy field.10 years of B2B marketing experience in KSA, with a focus on FM, real estate, or built environme
- nt sectors.Strong understanding of FM/O+M consultancy services and proposal d
- evelopment.Native-level Arabic (spoken + written), + fluent
- in English.Deep knowledge of the Saudi FM market, including its regulatory, procurement, + client
- landscape.Demonstrated ability to collaborate with project execution teams + contribute to the development of FM/O+M de
liverable
- s.
PreferredDirect experience in proposal writing for design/FM Consultancy or DB + Opera - te projects.Exposure to strategic marketing in Vision 2030 projects, NEOM, or giga-program
- ecosystems.Working knowledge of digital FM, CAFM, BIM-FM integration is a
- dvantageous.Familiarity with service line documentation such as ORAT strategies, FCA reports, or FM mobilization plans is a
dvantageou
- s.
AttributesClear communicator with a structured + brand-consist - ent approach.Strategic thinker with local cultural awareness + executiona
- l discipline.Collaborative + reliable under deadline-driven
- environments.Embodies OPTIMA's core ideology; Agile, Customer-Focused, Innovative, Authentic, Pragmatic, R
esults-Driven
