Job Title
Business Development Executive (B2B) Saudi Arabia (SME Finance & Bookkeeping)
Company
Equity Code We help Saudi SMEs (E-commerce / F&B / Services) get clean books, VAT/ZATCA compliance, reliable financial statements, and a clear profitability roadmap.
Role Summary
We are hiring a hunter-style Business Development Executive focused only on Saudi Arabia. You will build a consistent pipeline and close B2B retainers for our monthly finance services (bookkeeping, VAT/ZATCA support, financial reporting, profitability insights). This is consultative sellingyou diagnose business pain (messy books, cash surprises, compliance risk) and convert it into a clear decision to sign.
Key Responsibilities
1) Lead Generation (Saudi SMEs)
- Build targeted lead lists in Saudi Arabia (SMEs: E-commerce, restaurants/cafs, service businesses)
- Run outbound outreach via LinkedIn, calls, WhatsApp Business, email
- Reach decision-makers: Owner / GM / Operations / Finance
2) Discovery & Qualification (Consultative Sales)
- Lead structured 1530 min discovery calls
- Qualify based on need, fit, budget, urgency, decision process
- Document insights and next steps in the CRM
3) Proposals & Closing
- Present a clear value story tied to outcomes:
- Reduce VAT/ZATCA risks and penalties
- Turn cash surprises into a predictable runway
- Improve margin & profitability
- Save founder time and reduce operational chaos
- Follow up professionally until contract signing and first payment
- Handover signed clients smoothly to onboarding/accounting team
4) Partnerships in Saudi Arabia (Strong Advantage)
- Build referral partnerships with:
- Business setup firms
- E-commerce ecosystem providers (platforms, agencies, logistics, etc.)
- POS/ERP providers and SME communities
- Track partner performance and referral conversions
5) CRM Discipline & Weekly Reporting
- Maintain daily CRM updates (stages, notes, next actions)
- Weekly report: pipeline, conversion rates, forecast, blockers
Target Clients (Saudi Arabia only)
- E-commerce stores
- F&B (restaurants / cafs)
- Service businesses
Typical pain points: messy books, delayed reporting, weak controls, untracked spending, cashflow pressure, VAT/ZATCA complexity.
Requirements
Must-Have
- 25 years in B2B sales / business development in Saudi Arabia
- Strong outbound + follow-up + closing discipline
- Excellent Arabic communication (spoken & written); basic English is a plus
- Comfortable using CRM (HubSpot / Zoho / GoHighLevel or similar)
Nice-to-Have
- Experience selling services: finance, accounting, ERP, SaaS, agencies, consulting
- Basic understanding of VAT and ZATCA (not required to be an accountant)
- Existing network in Saudi SME communities
Core Competencies
- Hunter mindset + resilience
- Organized, consistent follow-up
- Consultative approach (diagnose before selling)
- Accountability (performance measured by numbers)
- Integrity (no unrealistic promises)
KPIs (Performance Metrics)
- New qualified leads per week (Saudi only)
- Outreach volume (calls/messages) per week
- Meetings booked + show-up rate
- Conversion: Meeting Proposal Closed
- Deals closed per month
- Monthly retainer revenue closed (MRR)
- Sales cycle length
