Role Overview
As Business Director for Influential, you will own the launch and growth of Influential in MENA, positioning it as the go-to influencer solution for MENA brands. You will lead the influencer practice across Publicis Groupe, driving innovation, building strategic partnerships, and ensuring flawless execution.
This is a unique opportunity to leverage Influential's proprietary technology and global creator network, giving you access to thousands of vetted influencers and creators to deliver authentic, high-impact campaigns.
Key Responsibilitie
- sMarket Launch & Growt
- hLead the successful launch of Influential in MENA, establishing market leadership
- .Develop and execute go-to-market strategies, partnerships, and positioning
- .Practice Leadershi
- pOversee the influencer marketing practice, including Creator Solutions, campaign management, and project delivery
- .Build and mentor a high-performing team focused on influencer strategy and execution
- .Commercial & Strategic Leadershi
- pOwn P&L for Influential in MENA, driving revenue growth and profitability
- .Negotiate and close strategic deals with clients, creators, and partners
- .Collaborate with Publicis Groupe agencies to integrate influencer solutions into broader marketing strategies
- .Platform & Tech Expertis
- eHarness Influential's AI-powered platform and data-driven capabilities for measurable results
- .Stay ahead of trends in influencer marketing, social platforms, and the creator economy
.
Qualifications & Experie
- nce10+ years in influencer marketing, social media, or digital marketing leadership rol
- es.Proven track record in launching and scaling businesses or practices in ME
- NA.Strong commercial acumen with experience in deal-making and P&L ownersh
- ip.Deep understanding of influencer ecosystems, creator partnerships, and campaign manageme
- nt.Tech-savvy with experience using influencer platforms and analytics too
- ls.Exceptional leadership, communication, and stakeholder management skil
ls.
