Buyer, Women's Intimates & Sleepwear

Role Purpose

The Manager – Buying (Womens Intimates & Sleepwear) ensures the assortment, pricing, and product mix align with the brand strategy, customer needs, and financial targets to drive sales, margin, and inventory productivity.

Key Responsibilities

1. Buying Strategy & Range Planning

• Develop seasonal buying strategy for women's intimates aligned with brand positioning and business targets.

• Create and manage category assortment plans including silhouettes, fabrics, colors, and price architecture.

• Work with Design, Planning, and Merchandising teams to develop commercially viable ranges.

• Define product mix and ensure the range meets customer expectations and market demand.

2. Trend & Market Analysis

• Analyze fashion trends, consumer behavior, competitor assortments, and market opportunities.

• Use sales performance data and customer insights received from the planning team to forecast demand and plan future buys.

3. Supplier & Vendor Management

• Source and develop relationships with vendors and suppliers globally.

• Negotiate pricing, MOQ, delivery schedules, and payment terms to achieve target margins.

• Take the lead on the fitting, sampling and product finalisation process

• Monitor supplier performance and ensure product quality and compliance.

4. Financial & Commercial Management

• Participate in managing the category Open-to-Buy (OTB) budget and seasonal buy plans.

• Ensure sales, margin, stock turn, and markdown targets are achieved.

• Monitor product performance and take actions on slow or fast-moving items.

• Drive profitability through effective price architecture and promotional planning.

5. Cross-Functional Collaboration

• Work closely with Planning, Design, Sourcing, and Visual Merchandising teams.

• Align range planning with marketing and visual merchandising strategies to optimize in-store presentation.

• Support product launches, seasonal campaigns, and store expansions.

Key Performance Indicators (KPIs)

• Category Sales Growth

• Gross Margin %

• Sell-through rate

• Stock Turn / Inventory Productivity

• Markdown %

• Vendor performance and on-time delivery

Qualifications & Experience

• Bachelor's degree in Fashion Merchandising, Business, or related field.

• Atleast 5 years of experience in developing a private label women's intimates range

• Experience in fast-fashion or high-volume retail environments.

• Strong analytical, negotiation, and trend forecasting skills.

• Experience managing large vendor networks and international sourcing.