Location: Dubai, UAE
Experience: 10+ years
Term: 12 months
Location: Dubai, UAE
Note: Card Product management experience within the UAE market is a mandatory requirement for this role.
Role Objectives: The Card Product will support the post-launch customer acquisition and
Ramp-up of spends for client's co-brand card in the UAE market.
Key Responsibilities
- Card Acquisition: Play a vital role in managing the scale-up of credit card post-launch. This includes designing plus executing acquisition strategies and campaigns, efficiently deploying funds, tracking performances vs targets and finalising ROI. The strategy will include both online and offline acquisition. The key aim of balancing growth with efficient fund deployment.
- Product Management: Develop and implement product strategies and initiatives to meet the needs of clients. Collaborate with cross-functional teams, including marketing, sales, and operations, to launch new products.
- Portfolio Management: Monitor and analyse the performance of the credit card portfolio, including profitability, utilisation, and customer satisfaction. Identify trends, opportunities, and risks within the portfolio and develop strategies to address them. Optimise pricing, fees, and rewards to maximise revenue and customer.
- Scaling the Business: Develop and execute growth strategies to expand the credit card business. Identify and pursue new market opportunities and partnerships to increase market share. Implement marketing and promotional campaigns to attract new clients and increase card usage.
- Risk Management: Monitor and manage credit risk, fraud risk, and compliance with regulatory requirements. Develop and implement risk mitigation strategies and controls to protect the business and customers.
- Stakeholder Management: Build and maintain relationships with internal and external stakeholders, including SME clients, partners, and regulatory authorities. Collaborate with sales teams to train and support them in promoting and selling SME credit card products.
KPIs
- Meeting card acquisition targets
- Efficient cost per acquisition
- Growth in credit card portfolio (GDV)
- Customer satisfaction and retention rates
- Compliance with regulatory requirements
Knowledge and Experience
- Strong understanding of the UAE market, financial products, and regulatory environment in the Middle East
- Proven ability of scaling up credit card programs in the UAE, working on digital, offline, and 3rd party acquisition channels is an additional plus
- Excellent analytical, strategic planning, and problem-solving skills
- Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Excellent communication, presentation, and interpersonal skills
Mandatory Skills
- Results-oriented with a strong drive for achieving targets and KPIs
- Creative and innovative thinker with a passion for developing new products and solutions
- Team player with strong leadership and project management skills
- Customer-centric mindset with a focus on delivering exceptional service and value to the segment
Email: [Confidential Information]
