Objective
Build and maintain strategic partnerships with global fragrance houses, distributors, and local partners while negotiating commercial terms, marketing support, and exclusivity. Oversee promotional calendars, inventory planning, and in-store execution to deliver compelling fragrance storytelling and exceptional customer experience.
Key Responsibilities
- Category Growth & Performance
- Drive category sales growth and profitability across retail stores and e-commerce platforms.
- Define pricing architecture aligned with market benchmarks and brand positioning.
- Monitor category performance, analyze trends, and implement strategies to maximize contribution.
- Assortment & Brand Management
- Lead brand selection and product assortment planning to ensure a competitive and compelling offering.
- Build and maintain strong relationships with global fragrance houses, distributors, and local partners.
- Negotiate commercial terms, including rebates, exclusivity, marketing support, and payment conditions.
- Marketing & In-Store Execution
- Plan and execute promotional calendars, including in-store activations, sampling programs, and digital campaigns.
- Support visual merchandising guidelines and deliver engaging fragrance storytelling in-store.
- Train retail teams on new launches, hero products, and fragrance profiling to enhance customer experience.
- Supply Chain & Inventory Control
- Collaborate with supply chain teams to manage lead times, replenishment cycles, and store allocations.
- Plan forecasting and inventory control to ensure optimal stock levels and minimize shortages.
- Coordinate with logistics and operations to maintain smooth product flow across channels.
Desired Qualification
- Bachelor's degree in Business Administration, Marketing, or a related field; MBA is a plus
- Proven experience in category management, merchandising, or buying within retail or beauty/fragrance industry
- Strong analytical skills with proficiency in data interpretation and forecasting
- Excellent negotiation and relationship-building capabilities with global and local partners
- Solid understanding of pricing strategies, promotional planning, and market benchmarking
- Knowledge of supply chain processes, inventory control, and replenishment cycles
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Proficiency in MS Office and familiarity with ERP systems; experience with e-commerce platforms is an advantage
- Strong communication and presentation skills to train and influence cross-functional teams
- Creative mindset with attention to detail and passion for fragrance and luxury retail
