Who Are We
At Eclatic, we build brands and categories that inspire confidence, relevance, and sustainable growth. We shape the future of beauty through strong strategy, consumer insight, and commercial excellencewhile fostering a collaborative, high-performance culture.
Role & Responsibilities Category Marketing Manager
As a Category Marketing Manager, you will be accountable for defining and driving the category strategy, growth, and profitability across our beauty portfolio.
Category Strategy & Growth
- Lead the category vision, strategy, and long-term roadmap.
- Define growth drivers, segmentation, and expansion opportunities.
- Identify white spaces, innovation priorities, and future pipeline.
- Set and deliver category KPIs across volume, value, and margin targets.
Portfolio & Innovation Management
- Own end-to-end category portfolio management.
- Prioritize NPD, line extensions, and renovation initiatives in collaboration with NPD teams.
- Approve product concepts, formulations, claims, packaging, pricing, and positioning.
- Ensure optimal SKU mix, price ladder, and margin structure.
Brand & Marketing Leadership
- Guide Brand Managers in developing annual brand plans aligned with category strategy.
- Ensure consistency and synergy across brands within the category.
- Review and approve campaigns, launches, and communication strategies.
- Act as the category gatekeeper for brand positioning and messaging.
Commercial & Cross-Functional Leadership
- Partner with Sales, Trade Marketing, E-commerce, and Supply Chain teams.
- Translate category strategy into effective channel and trade execution.
- Lead pricing, promotion, and channel strategy from a category perspective.
- Support key customer discussions with strong category insights and data.
Performance, Budget & P&L
- Own category-level P&L and budget allocation.
- Track category performance, market share, and brand health.
- Optimize marketing spend to ensure strong ROI.
- Monitor competitor activity, consumer trends, and market dynamics.
People Leadership
- Lead, coach, and develop Brand Managers and Assistant Brand Managers.
- Build strong category capabilities and a high-performance culture.
- Drive alignment, accountability, and execution excellence.
Educational Background, Skills, and Experience
- Bachelor's degree in Marketing, Business, or related field (MBA preferred).
- 57 years of experience in FMCG, beauty, or personal care.
- Strong experience in category and brand management.
- Proven track record managing multi-brand portfolios and P&Ls.
- Excellent strategic, analytical, and leadership skills.
- Strong stakeholder and agency management experience.
Be part of a culture built on growth, leadership, and impact.
Apply Now!
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