Chief Commercial Officer

Position: Chief Commercial Officer

Organization: Orascom Pyramids Entertainment

OPE, an Orascom Investment Holding subsidiary, is dedicated to managing and enhancing the visitor experience at the Pyramids of Giza. OPE oversees the development and operation of touristic services across the Giza Plateau. By combining infrastructure upgrades with curated visitor experiences, OPE ensures that Egypt's most iconic heritage site is preserved, enhanced, and experienced through a world-class lens.

LinkedIn Accounts:https://www.linkedin.com/company/orascom-pyramids-entertainment/viewAsMember=truehttps://www.linkedin.com/company/the-pyramids-of-giza-official/viewAsMember=true

Job Description:

The CCO will be a pivotal executive, responsible for maximizing the commercial potential of this iconic global landmark through strategic initiatives across all revenue-generating functions. This role demands a unique blend of commercial acumen, entertainment/tourism industry expertise, and strategic leadership to elevate the visitor experience and drive sustainable financial success.

Key Responsibilities:

1. Strategic Commercial Leadership & Revenue Generation:

• Develop and Execute Commercial Strategy: Conceptualize, implement, and lead a unified commercial strategy for the entire Pyramids site portfolio, focused on generating revenue and enhancing long-term commercial value across OPE and OSL.
• Monetization Strategy: Design and implement diverse and innovative monetization strategies for all attractions, events, services, and commercial spaces on site including the core Sound & Light show.
• Budget & P&L Management: Manage the commercial division's budget and be accountable for its (P&L) performance, achieving ambitious revenue targets.
  
  

2. Events & Culture:

• Events Strategy: Lead the strategy for developing, attracting, and executing high-profile events and cultural activations that are aligned with the historical and global significance of the Pyramids.
  
  

3. Sponsorship & Strategic Partnerships:

• Partnership Negotiation: Identify, negotiate, and secure strategic, high-value partnerships and sponsorships (local and international) that enhance the site's commercial appeal, provide financial success, and align with the brand image.
• Stakeholder Relations: Maintain robust relationships with key commercial partners, government entities, and global tourism/entertainment stakeholders.
  
  

4. Leasing & Commercial Space Management:

• Commercial Leasing: Oversee the leasing and management of all commercial spaces and shops (retail, food and beverage, services) within the Pyramids site, ensuring an optimal tenant mix and maximizing rental revenue.
• Design and Layout: Provide commercial input on the design, layout, and functionality of commercial areas to maximize foot traffic and sales potential.
  
  

5. Visitation, Guest Services & Experience:

• Visitation & Flow: Develop and execute strategies to drive and optimize visitor numbers for both the daytime experience (OPE) and the evening Sound & Light show (OSL), ensuring seamless visitor flow between the two offerings.
• Guest Services Oversight: Lead the Guest Services function to ensure world-class customer service, seamless ticketing, and high visitor satisfaction across all touchpoints for both entities.
• Experience Enhancement: Continuously assess and improve the overall visitor journey and service delivery to maximize positive reviews and repeat visitation.
  
  

6. Merchandising:

• Develop and implement the merchandising strategy for the entire site, including product selection, sourcing, retail management, and intellectual property utilization to maximize retail revenue while maintaining brand integrity.
  
  

7. Sound & Light Show (OSL) Management:

• Directly manage the commercial aspects of Sound & Light attraction, including global distribution, pricing, marketing alignment, and sales strategy.
• Revenue Generation: Drive ticket sales and ancillary revenue for the show, ensuring it operates as a premium and commercially successful global offering.
  
  

Qualifications:

• Bachelor's degree in business administration, Marketing, Finance, or a related field is required; a master's degree (e.g., MBA) is preferred.
• A minimum of 10 years of progressive experience in senior commercial leadership roles, with a strong preference for candidates within the entertainment, tourism, hospitality, or attractions industry.
• Proven track record of successfully developing and executing commercial strategies that directly resulted in significant revenue generation and market share growth.
• Demonstrated experience leading and managing diverse, multi-functional teams, specifically covering functions such as Events, Leasing, Sponsorship, and Marketing.
• Exceptional skills in negotiating and closing strategic partnerships, sponsorships, and commercial leases with major corporate entities.