About The Role
We're seeking a data-led storyteller who can speak to both banks and consumers. You'll own the brand voice, marketing strategy, and GTM efforts without burning the budget.
Key Responsibilities
- Build B2B2C strategies that sell credit through dealers
- Execute compliant performance marketing campaigns
- Create credibility with banking partners and delight end users
- Optimize CAC, channel ROI, and third-party messaging
Requirements
Requirements
- 8+ years in financial services marketing (NOT FMCG or e-commerce)
- UAE credit/lending marketing experience a big plus
- Track record of cost-efficient campaigns at startups
- Masters in Marketing/Digital preferred
Must-Haves
- Ability to market embedded fintech products
- Experience in automotive, rental, or dealer-focused ecosystems
