We're looking for a data-driven, growth-oriented Chief Marketing Officer (CMO) who is energized by the challenge of scaling a category-defining health-tech brand. This role is ideal for someone who loves building brands, thrives on optimizing performance, and knows how to turn insights into action.
You'll have the freedom to craft and execute a marketing strategy that fuels sustainable growth while inspiring people to engage with their health in new ways. Here, marketing isn't just about campaigns - it's about creating meaningful customer connections and ensuring the brand delivers on its promise every day.
What You'll Do
- Shape the vision: Lead the marketing strategy across B2C and B2B2C channels.
- Drive precision growth: Build data-driven systems to track cohorts, optimize spend, and measure success through metrics like CLV-to-CAC, payback, and retention.
- Own the customer journey: Develop campaigns and lifecycle programs that drive immediate impact and long-term value.
- Build the brand: Position the company as a leader in proactive, digital-first healthcare through bold storytelling and thought leadership.
- Lead and inspire: Build a high-performing marketing team that blends creativity with analytical rigor.
- Collaborate cross-functionally: Partner closely with Product, Commercial, and Operations teams to create integrated growth loops.
What We're Looking For
- 10+ years of marketing leadership experience in high-growth consumer, digital health, or tech-driven environments.
- A proven track record of scaling marketing performance in fast-paced settings.
- Strong experience in growth marketing and experimentation.
- Deep knowledge of performance marketing, attribution, cohorts, and lifecycle strategies.
- Ability to tie marketing outcomes directly to business performance (CLV/CAC, ROI, retention).
- A builder mentalitycomfortable rolling up your sleeves to implement scalable systems.
- An inspiring leader with experience managing teams of 7+ in brand and digital functions.
- Passionate about healthcare and making a positive impact on people's lives.
Why Join Us
- Be part of a mission-driven team transforming the future of healthcare.
- Work alongside a visionary leadership group and supportive investors.
- Play a key role in shaping a category-defining brand in a fast-growing sector.
- Competitive salary, benefits, and equity package.
- A collaborative, entrepreneurial culture with real room to innovate.
- A rare opportunity to help build a breakout health-tech leader.
