Job Description
Job Description
# Identify and develop online marketing campaigns and tools including, email marketing, newsletter marketing for RTA and it's initiatives.
# Secure editorial placements on major online portals (AOL, Yahoo, MSN, etc.).
# Support web development and marketing efforts including development of micro-site, web campaign, and site functionality.
# Perform other related duties as assigned
# Secure mention of RTA in major trend features covering the web.
# Build and maintain relationships to secure coverage with key entertainment and vertical bloggers, magazines and websites.
# Plan and execute on projects in close co-operation with internal RTA stakeholders (MCC team, IT Department,
E-government Team, other agencies).
# Monitor and evaluate new technologies and promotional vehicles to ensure that RTA is on the cutting edge of innovations in the web media space.
# Submit content offerings for awards and lists (i.e. Online Journalism Awards, Best of the Web).
# Collect data and evaluate performance of promotional vehicles and provide reports on successes and trends
using key measurement techniques on the web (i.e. BlogPulse, Google Trends, Yahoo Buzz Index, etc).
# Deliver specifications to IT and coordinate the implementation from concept through testing and market launch.
# Serve as a liaison with all other departments, initiative owners and Corporate Communications team, to leverage all digital resources and assets.
# Promote RTA's overall digital content portfolio and specific digital media content offerings (sites/pages, blogs, widgets, online video, etc.) in online media.
Qualifications
# Bachelor degree in Marketing from a recognized university. Master preferred.
# Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.
# Results-driven achiever with exemplary planning and organizational skills, along with a high degree of detail orientation.
# Innovative problem-solver who can generate workable solutions and resolve complaints
# Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.
# Resourceful team player who excels at building trusting relationships with customers and colleagues.
# Audience analysis - experience in identifying target audience and devising strategic campaigns that engages with that audience.
# In-depth knowledge and understanding of social media platforms and their respective participants, blogging
ecosystem (Facebook, Digg, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios.
# Search engine optimization (SEO) - highly knowledgeable of the latest techniques to get noticed and ability to provide strategic advice.
# Search engine marketing and Pay per click (SEM & PPC) - know how to work with the major search engines
and social platforms and understand the best practice to drive sales.
# 11 years of working experience in developing specific applications & use latest software such as Google
Adwords and Radian preferably in international organization.
# Flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects.
# Computer-literate performer with extensive software proficiency covering wide variety of applications.
# Exceptional listener and communicator who effectively conveys information verbally and in writing.
Job Category
Media
Advertiser
Roads and Transport Authority
Department
Marketing & Corporate Communication
Educational-level
Bachelor
Required Nationality
UAE Only
Monthly Salary
Unspecified
Schedule-Time
Full time
Job Posting
08/04/2025
Unposting Date
01/06/2025
