Chief Technology Officer (CTO) / Head of Engineering

About Ecomma

Ecomma is a private equitystyle ecommerce group. We acquire, operate, scale, and exit ecommerce businesses globally. We have completed 50+ profitable acquisitions and exits across ecommerce and entertainment and actively operate a growing portfolio of brands.

We are operators first. Technology is leverage, not a product for its own sake.

Our next phase is infrastructure-led growth, starting where the money is: ads and revenue generation.

The Mission

We are building Ecomma OS, starting with a focused, high-impact wedge:

An internal growth and advertising operating system that plugs directly into our portfolio companies and produces measurable revenue lift.

This is not a generic all-in-one OS.

Phase 1 is narrow, brutal, and commercial:

• Generate better ads, faster
• Launch landing pages quicker
• Lower CAC
• Increase ROAS
• Scale winning creatives across the portfolio

Only after internal dominance do we consider external SaaS distribution.

What Ecomma OS Is (Phase 1)

Ecomma OS starts as a modular, API-first growth engine, focused on direct ad value:

Core modules will include:

• Video UGC AI tooling (script generation, hooks, variations, scaling winners)
• Landing page creation (AI-assisted structure, copy, layout, CRO logic)
• Image generation for ads and PDPs
• Ad copy generation and iteration (Meta, Google, TikTok)
• Voice marketing tools (outbound, abandoned cart, follow-ups)
• Creative performance feedback loops tied to real ad data

A portfolio company gets plugged in and can immediately use these tools internally.

No rebuilding Shopify. No replacing ad platforms. We sit on top, orchestrate, and compound.

Long-Term Vision

• Phase 1: Internal tooling only. Ruthless ROI focus.
• Phase 2: Standardize, harden, and modularize.
• Phase 3: Selective external SaaS rollout where economics make sense.

The CTO owns deciding if and when Phase 3 happens.

Position Overview

As CTO / Head of Engineering, you will design, build, and own Ecomma OS from this focused starting point.

You will:

• Architect an API-driven system centered around ad and growth tooling
• Decide what to build vs integrate vs automate
• Build a small, elite in-house engineering team
• Ship monthly tools or major improvements that create measurable revenue impact
• Turn Ecomma's growth playbooks into software

This is not theory. Every release must earn its keep.

What You Will Actually Build

Examples of concrete deliverables:

• A unified creative generation layer connected to ad accounts
• Tooling that turns winning ads into scaled variations automatically
• Landing page builders optimized for speed and CRO, not design awards
• Systems that learn from portfolio-wide performance data
• Internal dashboards that show real revenue impact per tool
• A modular architecture where new growth tools can be shipped without rewrites

Key ResponsibilitiesTechnical Vision & Architecture

• Define a lean, scalable architecture for Ecomma OS
• Design the system around APIs, data flow, and modularity
• Avoid overbuilding while enabling future expansion

Execution & Shipping

• Own monthly release cadence
• Translate growth priorities into shipping software
• Maintain speed without creating unpayable technical debt

Integrations & Data

• Integrate with ad platforms, ecommerce stacks, and analytics tools
• Ensure performance data feeds back into tooling decisions
• Build systems that get smarter with scale

Team Building

• Hire and lead a small, high-output engineering team
• Set standards for quality, documentation, and ownership
• Optimize for builders, not bureaucrats

Business Alignment

• Work directly with founders on ROI, growth, and leverage
• Treat engineering as a profit multiplier
• Build tools operators actually want to use daily

Who This Role Is For

This role is for someone who:

• Understands that the best wedge is revenue, not features
• Thinks in leverage, systems, and iteration speed
• Is comfortable starting narrow and expanding aggressively
• Cares about output and results more than tech purity
• Enjoys building internal tools that later become products

Required

• Senior engineering leadership experience (CTO, Head of Engineering, or equivalent)
• Strong experience with APIs, integrations, and cloud systems
• Proven ability to ship fast in imperfect conditions
• Strong product and business intuition

Strong Plus

• Ecommerce or performance marketing exposure
• Experience with internal tooling or platform-style systems
• AI-assisted content, automation, or growth tooling experience
• Understanding of how ad economics actually work

What We Offer

You own the system, the architecture, and the roadmap.

Your work directly affects CAC, ROAS, and portfolio EBITDA.

Competitive compensation with meaningful equity or incentive structure tied to Ecomma's growth.

No politics. No vanity features. Only things that move numbers.

This is not a build a cool AI tool role.

This is about shipping growth infrastructure that compounds across dozens of businesses and may later become a standalone SaaS.

• If that excites you, this role will be one of the most leveraged CTO positions you can take.