Communications and Content Executive

Introduction

Middlesex University Dubai is the first overseas campus of the renowned Middlesex University London. Established in 2005, we are now home to a thriving student community of over 6,400 students from more than 120 nationalities. Recognised as Dubai's largest UK university for total student enrolment, we offer a world-class, career-focused education with a wide range of undergraduate and postgraduate programmes. Our strong industry links, state-of-the-art campus facilities, and vibrant student experience make us one of the leading higher education institutions in the region.

We are seeking a creative and drivenCommunications and Content Executiveto join our Marketing team. You will play a key role in creating, improving, and maintaining content to achieve student recruitment and brand visibility goals.

This role requires a journalistic approach, researching, sourcing, writing, and editing compelling content that tells our story across multiple communication channels. You will also be a liaison for media-related matters, working closely with our PR agency to ensure Middlesex University Dubai is prominently showcased in the press, online, and beyond.

Principal Duties and Responsibilities

• Develop and implement acontent strategyaligned with short-term and longterm recruitment objectives.
• Collaborate with the Marketing and Design teams to plan and deliver content across all communication channels.
• Source, create, andpublish engaging, relevant, and thought-provoking content.
• Edit, proofread, and enhance content to ensure consistency, accuracy, and highquality messaging.
• Provide content support for internal and external stakeholders.
• Work closely with the Senior Marketing and Operations Manager and Assistant Managers to execute campaigns.
• Develop and maintain aneditorial calendar, proactively source stories and content across the University.
• Manage the relationship with the PR agency to maximize media coverage and brand visibility.
• Maintain and update thecorporate portfolioof Middlesex University Dubai (statistics, achievements, accreditations, partnerships, etc.).
• Createcontent writing guidelines and toolsfor use across the University (print, digital, and media).
• Partner with the Webmaster to optimize content forSEOand improve website performance.
• Research and generatenew ideasto engage target audiences and remain ahead of marketing trends.
• Ensure compliance with copyright, data protection, and brand standards.

• Proven work experience inContent and Communications.
• Excellent command of spoken and written English.
• A motivated self-starter with strong collaboration skills and exceptional attention to detail.
• Knowledge ofSEOand web traffic analytics.
• Strong organisational and time-management skills.
• An impressiveportfolio of written work, including feature articles.
• Demonstrated experience managing relationships with senior stakeholders and external partners.
• Proven ability to develop and executemarketing campaigns.
• Honours degree (or equivalent) in a relevant field.
• Minimum two years recent experience in communications, content, or marketing roles.