Job Summary
The Communications Manager for Middle East and Africa (MEA) will be accountable for developing, driving, and executing the overall communications strategy, including thought leadership initiatives, corporate and product storytelling, media strategy, content creation and agency management. This position will serve as trusted advisor to country leadership and will lead localisation of strategic narratives, campaigns and activations aligned to global priorities and local dynamics.
Responsibilities Include But Are Not Limited To The Following
- Drive earned, paid, shared, and owned media strategy across MEA; manage agency, budget and planning
- Define and execute integrated communications plan aligned to country priorities, narratives, new product introductions and campaigns
- Deliver communications strategies supporting our gaming portfolio, strategic growth areas across MEA
- Lead thought leadership campaigns to increase our brand awareness amongst priority audiences
- Support to NPIs relevant for the countries, product reviews, interviews, LinkedIn posts
- Serve as trusted counsel and partner to local Country leadership
- Lead local Country MD's thought leadership in partnership with pan-region content lead
- Oversee the country communications plan based on global strategy and local priorities
- Accountable for strategy, execution and KPIs (reach and engagement)
- Own and lead local crisis comms and external response
- Attend Market staff calls to ensure country plans align to Market priorities and plans
- Reports to Head of Communications, Southern, Eastern Europe, Middle East and Africa
The ideal candidate is a passionate, driven self-starter with excellent writing skills, meticulous attention to detail, outstanding business acumen and the ability to work under pressure in a complex environment supporting various stakeholders.
Education & Experience Recommended
- Bachelor's degree in Journalism or Communications (preferred)
- Self-starter with ability to work effectively in a global remote team
- Media-savvy with experience across earned, owned, shared, and paid media
- 8+ years of experience, working for fast paced brand or agency with a solid understanding of the MEA media landscape
- Experience in tech a bonus but not a must
- Proven expertise in the art of storytelling
- Blend of strategic mindset with hands-on communications skills
- Excellent narrative development, writing and editing skills
- Exceptional project management, prioritisation skills and budget management Superior communications and presentation skills
- Ability to build relationships with key journalists, influencers, and stakeholders
- Fluency in English and Arabic is required
