Communications Manager, Vietnam

Job Description

Meta is seeking a Communications Manager to lead our communications strategy in Vietnam. This role is critical to shaping Meta's public narrative, protecting our reputation, and driving business impact in one of our most strategically important markets in Southeast Asia. The ideal candidate will have demonstrated expertise in the Vietnamese media and digital landscape, a track record of advising leadership, navigating complex regulatory environments, and building communications programs that deliver measurable results.

Communications Manager, Vietnam Responsibilities:

Own and drive the end-to-end communications strategy for Vietnam, aligned to regional Southeast Asia and global priorities
Provide strategic communications counsel to country and regional leadership on reputation, risk, and opportunity
Build trusted partnerships with cross-functional teams — including Policy, Legal, Marketing, Product, and Business — to align on communications strategy
Lead rapid-response communications on complex crises, regulatory issues, and reputational incidents — triaging, coordinating cross-functionally, and advising on messaging strategy and response positioning
Partner with Policy, Legal, and Policy Communications teams to develop and execute communications strategies that support Meta's regulatory positioning
Develop and execute proactive narratives around Meta's business impact, trust and safety investments, and creator ecosystem in Vietnam
Design and lead social-first communications strategies, using Meta's owned social channels as primary storytelling platforms
Build and execute creator partnership strategies that leverage local Vietnamese creators, opinion leaders, and community voices to amplify Meta's narrative
Champion a metrics-driven approach to communications: use data and metrics to inform strategy, optimize campaigns, and demonstrate impact to leadership
Leverage AI tools and workflows to improve communications efficiency, content production, media monitoring, and reporting
Build and maintain strong working relationships with major national media outlets, digital publishers, creators, and opinion leaders in Vietnam

Minimum Qualifications:

10+ years of experience in corporate or strategic communications, including media relations and crisis communications
Experience managing PR agencies and cross-functional stakeholder relationships
Deep, well-established relationships with Vietnamese media and demonstrated media relations expertise
Experience working with creators and influencers to build locally relevant communications campaigns
Experience in social media strategy — using owned social channels as a core communications tool
Track record of advising leadership on reputational risk and strategic communications decisions
Experience developing and executing communications strategies that deliver measurable business outcomes
Fluency in Vietnamese and English (written and spoken) is needed as the role works closely and engages with stakeholders whose business language is Vietnamese and English
Data literacy — comfort with metrics, measurement frameworks, and using data to inform and optimize communications decisions

Preferred Qualifications:

Familiarity with Meta's products and the Vietnamese/Southeast Asian digital ecosystem
Experience supporting or advising country leadership on public-facing communications strategy and narrative
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience operating in regional or matrixed team structures
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Experience in the technology industry or at a global platform company
Background in managing communications during regulatory or policy-driven moments

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

More Info

Job Type:

Industry:

Function:

Employment Type:

About Company

Similar Jobs

Communications Manager

eTeam Inc

6-12 yrs

Singapore

Skills:

story pitching , messaging development , public affairs , press trips , communication planning , Multitasking., Microsoft Office, Networking, Communications Manager, Media Relations, Corporate Communications, consumer communications, Policy Communications, Public Relations, strategic communications, crisis communications, issues management, reputation management, executive communications, Executive Profiling, media outreach, Press Office Management, Press Release Writing, speech writing, Q&A Development, Briefing Preparation, Stakeholder Management, Cross-Functional Collaboration, Campaign Management, communications strategy, Corporate Reputation, Brand Communications, Government Relations Support, Regulatory Communications, Influencer Engagement, Journalist Relations, media monitoring, Media Interview Preparation, Event Communications, press events, Consumer Campaigns, Data-Driven Storytelling, Research-Based Communications, Agency Management, Internal Communications, External Communications, Content Development, Presentation Development, Public Speaking Support, Social Impact Communications, Tourism Communications, community engagement, Policy Advocacy Support, Crisis Response, Project Management, Organisational Skills, Attention To Detail, Relationship Building, Strategic Planning, Fast-Paced Environment, Problem Solving, Cultural Awareness, South East Asia Market Knowledge, Regional Communications, Tourism Industry Knowledge, Digital Communications, Brand Reputation Management, Stakeholder Engagement, Copywriting, Verbal Communication, Written Communication, Time Management, Influencer Relations, media strategy, Regulatory Affairs Awareness, Public Policy Communications, Leadership, Adaptability, Collaboration, Google Workspace, Presentation Skills, Campaign Execution, Communication Analytics

Brand Communications Manager (Singapore or Kuala Lumpur)

Steelcase

8-10 yrs

Singapore

Skills:

media engagement , Writing capabilities, Digital Marketing, Content development, Project management, Brand communications, Corporate communications, Communications, Stakeholder Management, Public Relations