Content Creator

Key Responsibilities

Content Creation

• Create engaging photo, video, and written content for social media platforms (Instagram, TikTok, Snapchat, YouTube, LinkedIn).

• Produce short-form videos (Reels, Stories, TikTok) showcasing treatments, before & afters (where approved), behind-the-scenes, doctor features, and patient education.

• Write compelling captions, hooks, and basic scripts aligned with the clinic's tone of voice.

• Assist in planning and executing content calendars in collaboration with the marketing team.

Clinic-Based Coverage

• Be present in the clinic to capture real-time content during treatments, events, launches, and campaigns.

• Coordinate with doctors, therapists, and clinic staff to plan content shoots.

• Ensure patient consent is obtained and adhered to before filming or publishing content.

Brand & Compliance

• Ensure all content aligns with DAO Clinic's brand guidelines and premium image.

• Follow healthcare, advertising, and regulatory compliance guidelines when creating content.

• Maintain consistency in visual style, tone, and messaging across all platforms.

Performance & Trends

• Stay updated with social media trends, platform updates, and viral formats relevant to the aesthetics and healthcare industry.

• Analyze content performance and suggest improvements to increase reach and engagement.

• Support paid campaigns with creative content when required.

Qualifications & Experience

• Bachelor's degree in Marketing, Media, Communications, or related field (preferred).

• 2-4 years of experience as a Content Creator or Social Media Content Specialist (healthcare/aesthetics experience is a plus).

• Strong portfolio showcasing video, photography, and social media content.

• Experience working in a clinic, beauty, or lifestyle brand is highly desirable.