Job Title: Content Creator
Function: Commercial
Reports to: Marketing & PR Manager
Role Purpose: To plan, create, and oversee the production of on-brand content (visual and written) for all digital platforms. Which constitutes planning & managing the company's content calendars, measuring their performance across the different digital platforms, planning & managing content shoots, and managing the company's marketing arms such as media production houses.
Location: Cairo, Egypt
Description of the accountability:
- Implement the company's social media strategy and assist in developing it.
- Lead the content planning process through handling the creative ideation and material required. Including ideation, scripting, and production coordination.
- Plan, develop, and publish content that resonates with the target audience, drives action, fosters engagement, and supports the company's strategic goals (e.g. videos, reels, stories, blogs).
- Manage the social media content calendar, ensuring a consistent brand voice across all platforms, while adhering to each platform's audience and the overall brand guidelines.
- Manage and oversee the planning & production of large-scale high-budget Hero campaigns with the assistance of outsourced media production houses.
- Produce and edit small-scale video content using relevant tools (CapCut/Premiere).
- Identify opportunities to influence public perception and monitor social media trends to adapt content formats accordingly where appropriate and relevant.
- Cooperate with the growth specialist to achieve creative iteration based on data and improve the created content accordingly.
Education: Bachelor's degree
Key Job Skills and Differentiating Competencies Required:
- Highly skilled in mobile videography and CapCut/Premiere
- Ability to conceptualize and produce original content for different platforms.
- Ability to understand the product and the customers needs
- Creativity and copywriting skills in colloquial Arabic as well as fluent English.
- Comfortable with being on camera or with directing others on camera.
- Good photography and videography eye.
- Willingness to learn.
- Familiarity with digital media platforms and their algorithms.
- Familiarity with relevant AI tools.
Minimum Experience and Knowledge: 3 - 5 years of experience
Comparable market role:
- Marketing Specialist/Social Media Specialist at FMCGs, automotive, telecom, ride hailing, or last-mile delivery companies.
- Content Creator/Content Lead/Digital Creative at a marketing agency that handles FMCGs, automotive, telecom, ride hailing, or last-mile delivery accounts.
- TikTok/Reels Content Strategist
