Content Creator

Company Description: Hallatravel, through the Halla App, makes it easy to book trips across Egypt, including hotels, honeymoon packages, and curated activities, all from a mobile device. The company focuses on offering competitive prices and flexible payment options, such as cash, Visa, bank deposit, and Fawry Pay. Hallatravel provides 24-hour customer support to assist travelers before and during their trips, ensuring a smooth experience. The brand actively engages with customers through its Android and iOS apps and social media channels, including YouTube, Instagram, and Facebook, creating a connected community of travelers.

Role Description: The Content Creator will work full-time on-site in Qesm El Maadi and be responsible for developing engaging digital content that showcases Hallatravel's offerings and brand voice. Day-to-day tasks include planning and producing social media posts, short videos, and written content for the Halla App and various online platforms. The role involves collaborating with marketing and product teams to translate travel packages and promotions into clear, appealing stories for customers. The Content Creator will also analyze audience engagement, refine content based on performance, and ensure consistency with brand guidelines. This position requires active participation in team meetings, content brainstorming sessions, and occasional coordination with customer support to highlight traveler experiences.

Qualifications

• Strong skills in content creation and storytelling, including writing clear, engaging copy for digital platforms.
• Responsible for the video scripts that we need on social media channels.
• Responsible for writing optimized articles to support SEO on the website.
• Auditing all content and ad copies for the paid campaign.
• Writing social media content based on the SM strategy.
• Experience producing social media and short-form video content, with an understanding of major platforms (Instagram, Facebook, YouTube, TikTok, or similar).
• Writing the Content of the Customer journey (notifications, pop-ups, email marketing, and newsletters).
• Basic knowledge of visual design and multimedia tools (e.g., Canva, Adobe Creative Cloud, or similar) to create appealing graphics and visuals.
• Ability to research destinations, travel trends, and customer needs to inform content ideas and calendars.
• Comfort with digital tools and mobile apps, and ability to translate product features into user-friendly content.
• Strong communication and collaboration skills, with the ability to work effectively in an on-site, team-based environment.
• Good organizational skills, attention to detail, and ability to manage multiple content projects and deadlines.
• Prior experience in travel, hospitality, or consumer-facing digital content is an advantage.
• Relevant education in communications, media, marketing, or a related field is preferred, or equivalent practical experience.