Content Development:
- Develop and create creative social media content for different social media platforms; required in English and Arabic language.
- Come up with different social media content and campaigns to drive engagement.
- Propose new ideas and concepts for social media content.
- Develop compelling video content for different social media platforms.
- Provide Account Managers and Marketing Manager with a monthly Marketing Copy for all social media content.
Research:
- Maintain awareness of competitor social media strategy.
- Continually test and evaluate new social and content strategies, tactics, and partnerships to drive traffic to website, Engagement and reach on social platforms.
- Set specific objectives and report findings to Marketing Manager.
- Conducting keyword analysis and optimizing content utilizing SEO guidelines.
- Proofreading and copyediting pieces of writing before publishing them.
Content Promotion & Strategy Development:
Utilizing various channels to promote the created content and reach a wider audience.
Contributing to the development of content marketing strategies and campaigns.
Reporting & Compliance:
- Track and analyze content performance to report to Account Managers to evaluate the validity of your content.
- Prepare daily and weekly reports for management.
Collaboration:
- Work in-partnership with the account managers to incorporate the content plan into the department's strategy plan.
- Working closely with marketing, and other teams to plan and execute content strategies.
Qualifications:
- BA in Marketing or any related field.
- 1-3 years of experience as a content creator.
- Excellent command of both English and Arabic Languages
- A good understanding of the main social media channels such as; Facebook, Twitter, Instagram.
- Ability to create visually engaging content.
- Excellent written and verbal communication skills.
- Strong writing, editing, and proofreading skills are essential.
- Excellent customer care skills. Strong communication skills.
- Previous marketing/social media experience in health & fitness industry is highly preferred.
- Great research, organizational, and learning skills
- Creative and innovative thinker and planner.
