Content Lead

Content Lead Victoria's Secret & PINK

We're looking for a creative and strategic Content Lead to drive locally relevant, modest campaigns across the KSA.

This role will lead short-form social content, retail POS assets, and AI-enabled creative production while ensuring full alignment with brand standards and local cultural norms.

Key Responsibilities

Lead concepting, storyboarding, shooting, and editing of social-first content (TikTok, Instagram Reels, Snapchat, YouTube Shorts)

Create culturally attuned, modest content aligned with KSA sensitivities while preserving brand codes

Develop always-on content calendars and campaign bursts aligned to key retail moments (Ramadan, Eid, launches, etc.)

Leverage AI tools (e.g., Adobe Firefly, Runway) to scale high-quality content efficiently

Adapt campaign visuals into retail POS assets (store signage, windows, in-store screens)

Translate audience insights into content that resonates with Gen Z and Millennial consumers

Collaborate closely with Retail, E-commerce, PR/Influencer, Agencies, and regional stakeholders

What We're Looking For

3+ years of experience in content, media, or production (agency or client-side), preferably within fashion retail

Strong understanding of social formats, paid media assets, and retail communication

Fluency in English

Highly organized, creative, and analytically minded