The Content Manager will be responsible for planning, developing, and overseeing the execution of all brand content across social media, digital platforms, and marketing campaigns.
- You will work closely with designers, copywriters, videographers, and the marketing team to ensure content aligns with the brand's voice, strategy, and business goals.
Key ResponsibilitiesContent Strategy & Planning
- Develop and execute a comprehensivecontent strategyaligned with the brand's positioning and marketing objectives.
- Create and manage amonthly content calendaracross all platforms.
- Identify newcontent angles, storytelling formats, and campaign ideas.
Content Production Management
- Lead the production process of content includingReels, videos, social posts, and campaigns.
- Coordinate withdesigners, copywriters, photographers, and video editors.
- Ensure consistency intone, style, and brand messagingacross all content.
Creative Development
- Brainstorm and developinnovative content ideasthat resonate with the target audience.
- Participate increative direction for shoots, campaigns, and visual storytelling.
- Guide content teams on hooks, formats, and storytelling structure.
Platform Management
- Oversee content performance acrossInstagram, TikTok, YouTube, and Facebook.
- Ensure content is optimized for each platform'sformat, algorithm, and audience behavior.
Performance & Optimization
- Track content performance metrics such asreach, engagement, retention, and conversions.
- Analyze data and optimize future content strategies based on performance insights.
QualificationsEducation
- Bachelor's degree inMarketing, Media, Communications, Journalism, or a related field(preferred but not mandatory if experience is strong).
Experience
- 35 years of experiencein content creation, social media management, or digital marketing.
- Experience working withbrands, agencies, or content-driven businesses.
- Proven ability to plan and managemulti-platform content strategies.
Skills
- Strong understanding ofsocial media platforms and content trends.
- Ability to developengaging storytelling and creative concepts.
- Excellent communication and team coordination skills.
- Strong organizational and project management abilities.
Technical Knowledge
- Familiarity withcontent analytics toolsand social media insights.
- Understanding ofvideo content formats and production workflows.
- Experience working withcontent calendars and task management systems(Notion, Asana, Trello, etc.).
Preferred Qualities
- Passion forfashion, lifestyle, and digital culture.
- Deep understanding ofcontent psychology and audience engagement.
- Ability to identifyviral content formats and emerging trends.
- Strong creative instincts combined with analytical thinking.
What We're Looking For
Someone who doesn't just manage content butbuilds stories around the brandand understands how modern audiences consume digital content.
If you are passionate aboutcreative storytelling, digital culture, and brand building, we would love to hear from you.
