Role Description:
Are you all about hooks, what makes videos gethigh engagement, and theart of creating them
AtUULA, we invest an incredible amount of energy and creativity into building meaningful relationships with our users while delivering an unrivaled learning experience.
We're looking for aContent Marketer (Saudi Market)who's equal partscreator and marketer someone who can translate insights into stories, and stories into measurable growth. You'll design campaigns that convert bothminds and metrics: crafting the creative vision while managing the full funnel of awareness, engagement, and user acquisition.
An entrepreneurial spirit, creative problem-solving, and an ownership mentality are essential.
(Also, a love of memes is a big plus we take humor seriously.)
Campaign & Growth Strategy
- Develop and executeintegrated marketing campaigns from digital to on-ground to grow UULA's brand presence and acquire new users.
- Buildchannel strategies(social, paid media, influencer, partnerships, events) based on audience insights and budget priorities.
- Design and run experiments that testcreative angles, hooks, and offersto optimize user acquisition.
- Align creative direction with growth metrics every idea should serve both brand and business goals.
Content & Creative Direction
- Leadcreative ideation sessionsand turn insights intostoryboards, scripts, and hooksfor ads and organic content.
- Manage content production end-to-end frombrief to shoot to edit ensuring each asset delivers impact and consistency.
- Collaborate with creators, editors, and agencies to executefast-moving, trend-aligned campaigns.
- Translate marketing messages into emotional, visual, and relatable storytellingthat resonates with Saudi youth.
Brand & Cultural Relevance
- Keep UULA at the heart ofSaudi culture, humor, and education trends online and offline.
- Build long-termbrand equitythrough campaigns that strengthen trust, relatability, and a distinct brand voice.
- Find & work with localcontent creators & animators, generating several brand advocates.
Performance & Insights
- Monitor campaign performance (reach, engagement, conversion, ROI) and turn results intoactionable insights.
- Identify what worked and what didn't to iterate fast, balancing data with creative intuition.
- Collaborate with product and analytics teams to understand user behavior andcraft messages that convert.
Requirements
- 35 years of experience inmarketing, growth, or content strategy, or proven success creatingviral, high-performing campaigns.
- Native Arabic speaker fluent in Saudi dialect and digital culture.
- Strong understanding of marketing funnels, channel planning, and acquisition strategy.
- Proven creative instincts: ability to concept, write, and storyboardad ideas that perform.
- Deep understanding ofSaudi youth trends, humor, and cultural touchpoints.
- Self-starter with strong organizational and problem-solving skills can take a campaign from idea to launch independently.
Nice to Have
- Background inboth content creation and marketing strategy(brand, agency, or influencer experience).
- Proficiency withCanva, Figma, CapCut, or Adobe tools.
- Experience managing social, influencer, or event-based campaigns.
- Experience in education, youth, or tech sectors.
- Passion for memes, pop culture, and using humor as a growth tool.
Why Join UULA
You'll be part of a fast-moving team redefining how learning feels for an entire generation.
Here, ideas move from concept to execution in days not months.
- If you can turn cultural moments into marketing moments, you'll thrive here.
