We're hiring a hands-on
Content & Social Media Manager to take full ownership of our organic content strategy and execution across social and digital platforms.
This role is for someone who creates, not coordinates. You'll be responsible for driving visibility, engagement, and inbound leads through high-performing content while leading and directing videographers and contributors to deliver consistently strong output.
If you live and breathe social media, understand what actually drives reach and leads in real estate, and aren't afraid to be on camera or behind it, this role is for you.
What You'll Be Doing
- Own and execute weekly and monthly content calendars across Instagram, Facebook, TikTok, LinkedIn, and X
- Write high-quality SEO-optimised blogs with strong keyword targeting and structure
- Apply SEO, GEO & AEO best practices across blogs, captions, and content strategy
- Personally create, shoot, and edit content when required
- Write engaging, original video and reel scripts (without relying fully on AI tools)
- Direct video shoots including hooks, pacing, angles, and storytelling
- Manage and coordinate videographers and content schedules
- Ensure timely posting for campaigns, launches, listings, holidays, and announcements
- Handle all community management (DMs, comments, replies)
- Align content with lead generation objectives
- Track and report on engagement, reach, growth, and organic leads
- Optimise content based on performance insights
- Proactively identify new content opportunities
- Be comfortable appearing on camera when needed
What We're Looking For
- Proven experience managing real estate social media and content
- Experience leading or coordinating videographers or content teams
- Strong portfolio of social media and written content
- Excellent blog writing skills with an SEO focus
- Strong understanding of SEO, GEO & AEO
- Confident shooting and editing content regularly
- Strong short-form scriptwriting skills
- Clear understanding of what drives reach, engagement, and inbound leads
- Valid UAE driving licence (shoots across Dubai)
- Based in Dubai
- Fluent in English
Nice to Have
- Experience growing real estate brands organically
- Experience directing agents or leadership on camera
- Strong knowledge of the Dubai property market
- Experience with podcast-style or conversational content
- Understanding of UAE social media compliance and regulations (QR codes, etc.)
