Content Strategist

Role Overview:

We are looking for a strategic and creative Content Strategist to lead the development of impactful content strategies for multiple brands across different industries.

This role goes beyond writing captions you will be responsible for understanding brand positioning, market trends, audience behavior, and translating that into structured content plans that drive growth, engagement, and commercial results.

You will work closely with account managers, designers, videographers, and paid ads specialists to ensure content aligns with both creative and performance goals.

• Develop monthly and quarterly content strategies aligned with client objectives
• Define content pillars, tone of voice, and brand messaging frameworks
• Conduct competitor analysis and industry research
• Identify trends and opportunities within the UAE and GCC markets
• Build structured content calendars with clear objectives per post

• write and develop concept ideas for different brands
• Write and oversee high-quality copy for social media, campaigns, and marketing materials
• Create detailed briefs for designers, videographers, and editors
• Ensure consistency across all content touchpoints
• Align content with paid media and conversion goals

• Analyse social media performance and adjust strategies accordingly
• Track engagement, reach, growth, and conversion metrics
• Recommend improvements based on data insights
• Work with paid ads team to optimise organic + paid synergy

• Present strategies and content directions to clients
• Handle feedback and revisions strategically
• Provide thought leadership and proactive ideas

• Bachelor's degree in Marketing, Communications, Business, or related field
• 25 years of experience in content strategy (agency experience preferred)
• Strong understanding of social media platforms (Instagram, LinkedIn, TikTok)
• Experience working with multiple brands or industries
• Excellent English writing and speaking skills