AFFSQUARE is a performance marketing agency driven by technology, data, and results. We help businesses accelerate growth through advanced digital marketing strategies and proprietary tech solutions.
Key Responsibilities:
- Analyze website and campaign performance using tools like Google Analytics and Hotjar.
- Conduct quantitative (e.g., funnel drop-off, CTR) and qualitative (e.g., heatmaps, session recordings) research to identify conversion bottlenecks.
- Support the setup, QA, and monitoring of A/B and multivariate tests using platforms like Optimizely, VWO, or Intelligems.
- Collaborate with design and development teams to translate test ideas into wireframes or mockups and implement design changes.
- Coordinate with SEO specialists to ensure CRO changes align with search best practices.
- Assist with on-page optimization tasks such as refining CTAs, simplifying forms, and improving messaging.
- Help create or update landing pages to support testing and campaign goals.
- Stay current with CRO best practices, UX/UI trends, and digital marketing strategiesand share learnings with the team.
Required Qualifications:
- Bachelors degree in marketing, Business, Communications, or a related field (or equivalent practical experience)
- 1 - 3 years of experience in digital marketing roles involving data analysis and user-focused optimization
- Proficiency in Google Analytics, Shopify Analytics, and other web analytics tools
- Ability to interpret metrics, create reports, and draw actionable conclusions
- General awareness of digital marketing channels and how they support CRO
- Basic understanding of SEO, A/B testing, and experimental design
Tools & Technologies:
- Analytics & Research: Google Analytics, Adobe Analytics, Hotjar, Crazy Egg
- Testing Platforms: Optimizely, VWO, Intelligems
- SEO Tools: SEMrush, Ahrefs, Moz, Google Search Console
- Design & Prototyping: Figma, Sketch, Miro
- CMS & Tag Management: WordPress, Shopify, Google Tag Manager
- Reporting: Excel, Google Sheets, Data Studio, Tableau.
Location: Sheraton El Matar The District Vill
