The Copywriter is responsible for developing clear, compelling, and brand-aligned written
content across all corporate and project communications. This role supports marketing,
branding, digital, and development teams by crafting narratives that accurately reflect Innovate
Living's identity, design philosophy, and market positioning. The ideal candidate brings strong
editorial discipline, a refined writing style, and the ability to translate complex concepts into
sophisticated, concise, and engaging content across multiple platforms.
Essential Duties and Responsibilities
Content Strategy & Editorial Development
- Develop and maintain a strong editorial voice consistent with the company's brand identity across all written communications.
- Support the creation of content strategies for brand, corporate, and project campaigns in coordination with the Marketing and Creative teams.
- Produce long-form and short-form content, including website copy, brochures, press releases, social captions, newsletters, sales material, and corporate messaging.
- Ensure accuracy, clarity, and consistency in all messaging across platforms and departments.
Brand & Project Writing
- Translate architectural, design, and development concepts into sophisticated narratives suitable for luxury real estate audiences.
- Craft compelling project descriptions, design rationales, lifestyle storytelling, and product positioning statements for new developments.
- Work closely with design, development, and marketing departments to ensure written content aligns with project intent and brand standards.
- Maintain an internal content library with updated copy, messaging frameworks, and approved brand terminology.
Digital Content & SEO
- Develop SEO-optimized website content that enhances visibility while preserving brand tone and narrative integrity.
- Write and refine content for digital channels, including social media, email marketing, and paid campaigns.
- Collaborate with digital teams to ensure content performance aligns with engagement and traffic goals.
- Adapt writing for different platforms without compromising quality or tone.
Quality Control & Editorial Governance
- Edit and proofread all content to ensure precision, grammatical accuracy, and brand adherence.
- Maintain a consistent writing style across all communication channels.
- Ensure all written material supports brand positioning, commercial objectives, and communication priorities.
- Build and manage editorial guidelines and content frameworks for internal and external use.
Key Performance Indicators (KPIs)
- Quality & Consistency of Written Content Accuracy, refinement, and alignment with brand identity.
- On-Time Delivery Meeting deadlines across campaigns, projects, and ongoing content needs.
- Digital Performance Engagement metrics, SEO ranking improvements, and effectiveness of digital content.
- Cross-Team Satisfaction Feedback from Marketing, Development, Design, and Executive teams regarding clarity and support.
- Brand Alignment Degree to which all content reinforces Innovate Living's tone, values, and positioning.
Required Qualifications & Skills
- Bachelor's degree in Communications, Journalism, Marketing, English, or a related field.
- Minimum 35 years of experience in content writing, preferably within luxury real estate, hospitality, architecture, or premium lifestyle industries.
- Strong portfolio showcasing a refined writing style across digital, corporate, and brand content.
- Excellent command of English with strong editing and proofreading skills.
- Ability to translate complex architectural and development concepts into clear, engaging narratives.
- Strong understanding of SEO principles and digital content frameworks.
- Highly organized, detail-oriented, and able to manage multiple projects with strict deadlines.
- Familiarity with luxury brand tone and narrative expectations.
You can also apply by sending your CV to [Confidential Information]
