Landmark Group is one of the region's largest omnichannel retail conglomerates, operating across fashion, home, lifestyle and value retail categories across MENA, India and international markets with our inhouse grown brands such as (Lifestyle, Max, Home Center, Easy Buy, Spar, Babyshop, Centerpoint, Splash, Styli, Home Box, E-Max, Shoe Mart, Shoe Express ). We are growing 3x faster than any other retailer. We serve 16 Million customers day in and day out. At the heart of this transformation is Landmark Digital Powering Landmark Group's Omnichannel Future.
At Landmark Group, we (Landmark Digital the digital powerhouse driving our omnichannel ecosystem) are building the future of retail across the Middle East, India, and beyond. We are the backbone of our omnichannel business, supporting eight omnichannel brands with seamless, high-performance digital experiences. We are a 500+ strong team of experts across: Product, Technology & Content. Together, we ensure that millions of customers experience frictionless, engaging, and intelligent digital journeys every day.
Role Overview
The AI Fashion Creative is a commercially driven creative role at the intersection of fashion, e-commerce, and generative AI.
This is not an experimentation role. We are looking for a practitioner who has demonstrable experience producing controlled, realistic, and scalable AI outputs for commercial use.
The ideal candidate has a strong fashion and creative foundation, combined with hands-on expertise in prompt engineering and generative AI systems across both stills and video. They understand the business application of AI in retail environments: speed to market, cost efficiency, brand governance, and output consistency.
A strong portfolio of AI-generated fashion work, including both video and still imagery, is mandatory.
Key Responsibilities
AI-Driven Content Creation
- Develop advanced prompts for high-quality AI-generated images and videos across fashion, kidswear, accessories, and footwear
- Create commercially controlled outputs at scale with strong realism, lighting accuracy, and product integrity
- Build structured prompt libraries to ensure consistency, scalability, and brand alignment
- Work across multiple AI models and platforms including Nano Banana, Nano Banana Pro, SeedDream, Kling, SeedDance, WAN, and similar emerging systems
- Test, refine, and optimize outputs for realism, fabric behaviour, fit accuracy, and product detail
- Deliver both still and motion assets suitable for e-commerce, campaigns, and digital marketing
- Quality, Efficiency & Process
- Conduct structured quality checks to ensure realism, compliance, and brand alignment
- Develop AI workflows that reduce reliance on physical production where appropriate
- Support cost optimisation and turn-around-time reduction initiatives through AI deployment
- Train studio teams in Dubai and other locations on AI best practices and quality check standards
- Document model behaviors, prompt variations, and optimization insights
- Contribute to A/B testing initiatives to validate performance
Stakeholder Management
- Partner with automation teams to refine workflows
- Provide structured feedback on model limitations and improvement areas
- Present AI testing outcomes and pilots to brand stakeholders
- Translate business objectives into scalable AI creative solutions
Ideal Candidate Profile
- 35 years in fashion e-commerce or creative agency environments
- Strong fashion foundation: styling, photography, creative direction, or visual merchandising
- Demonstrable portfolio of AI-generated stills and video work (mandatory)
- Experience in prompt engineering with controlled, commercial outputs
- Hands-on experience with multiple AI models and platforms including Nano Banana, Nano Banana Pro, SeedDream, Kling, SeedDance, WAN, and similar emerging systems
- Proven ability to generate realistic fashion imagery at commercial quality
- Experience creating AI content at scale for retail environments
- Clear understanding of AI as a business enabler, not just a creative tool
- Comfortable operating in high-SKU, high-speed production
What We Offer
- A chance to shape the future of AI-powered content creation in a leading retail group.
- Exposure to advanced AI tools and cross-functional innovation projects.
- A dynamic environment that encourages creativity and experimentation.
- Clear career growth pathways across styling, AI creative direction, and digital content.
