Creative Lead

About Us:

Lenskart is Asia's largest eyewear brand, on a mission to revolutionize the eyewear industry through innovation, technology, and accessible design. As we expand our presence in Saudi Arabia, we're looking for a passionate creative mind who lives and breathes Saudi culture someone who can translate local trends, style, and voices into authentic and visually striking content for our brand

About the Role

We're seeking a Creative Lead (KSA) to shape Lenskart's local storytelling and visual identity across channels. Based in Jeddah, this role will be the driving force behind creating Saudi-first content from concept to execution for social media, product launches, in-store visuals, and digital campaigns. You'll act as the creative pulse of the brand in Saudi Arabia, connecting Lenskart with Millennial audiences through culturally relevant ideas, influencer collaborations, and fashion-forward narratives. You'll also serve as the brand's eyes and ears in the market reporting emerging creative and cultural trends back to regional and international teams.

Key Responsibilities

Develop and execute locally relevant creative concepts for campaigns, product launches, and always-on content.

Produce social-first content that resonates with Saudi consumers while aligning with Lenskart's global brand standards.

Lead small-scale production shoots and in-house content creation, from ideation to execution.

Be hands-on from capturing quick, trend-based videos in stores to experimenting with AI and new digital tools to maximize content output.

Partner with local influencers, photographers, and creators to bring ideas to life authentically.

Stay ahead of cultural trends, fashion movements, and local conversations that shape Saudi culture.

Act as the brand's cultural antenna identifying, documenting, and reporting local insights, creative trends, and opportunities to head office and international teams.

Provide creative direction for visual merchandising assets, campaign visuals, and product storytelling.

Collaborate with marketing, merchandising, and retail teams to ensure campaign consistency across all touchpoints online, in-store, and out-of-home.

Work closely with regional creative and brand teams to adapt global campaigns for the Saudi market.

Ensure that products and marketing is relevant to the market by giving feedback to the regional teams.

What We're Looking For

35 years of experience in content creation, brand marketing, or creative production.

Proven experience conceptualizing and executing campaigns or content within Saudi Arabia.

Strong creative and aesthetic sense, ideally with experience in fashion, lifestyle brands.

Deep understanding of Saudi culture, fashion trends, and what drives engagement.

Hands-on creator comfortable with content tools, AI-assisted production, and on-the-go creation.

Excellent understanding of social media platforms and what makes content shareable.

Established network or working relationships with Saudi creators and influencers is a strong plus. Fluent in Arabic and English (spoken and written).

Must hold a valid Saudi driving license and be open to frequent travel within Saudi Arabia and occasionally abroad.

Ideal Candidate Profile

Energetic, resourceful, and proactive thrives in a fast-moving environment.

Trend-conscious and culturally tuned-in.

A self-starter who's as comfortable leading a shoot as they are filming a quick reel on the spot.

Confident working both independently and collaboratively with regional teams.