Description
QStaffers is currently looking for a
Creative Lead for one of our partners, a pioneer in the Media Production field!
AboutThe
Creative Lead is the taste-maker: they ensure every piece of content that leaves is on-brand, on-brief, and on-quality.
Responsibilities
Creative Strategy & Direction
- Define the creative strategy for each retainer client: visual identity, tone of voice, content pillars, and aesthetic direction
- Lead creative kickoffs for new clients and campaigns
- Create or approve treatments, moodboards, and concept decks for pitches
- Ensure brand consistency across all deliverables for each client
- Stay ahead of visual trends in social media, short-form video, and branded content in the MENA region
Quality Control & Creative Review
- Conduct creative reviews at two stages: concept/pre-production and final/pre-delivery
- Provide clear, actionable feedback to editors, designers, and motion artists not vague opinions
- Establish and maintain a creative quality checklist (color grading standards, pacing guidelines, text/typography rules, audio standards)
- Review and approve all client-facing content before delivery
- Build a style guide that freelancers can reference independently
AI-Augmented Creative Production
- Use AI tools actively in the creative process: Midjourney/DALL-E for concept moodboards, Runway/Kling for motion concepts, Sora for video ideation, ChatGPT for copywriting drafts
- Define which parts of the creative process can be AI-assisted vs. which require human craft
- Create AI-assisted content templates that scale production without sacrificing quality
- Train and mentor freelance creatives on AI-augmented workflows
- Develop case studies showing AI-enhanced output to use in client pitches
Pitch & New Business Support
- Create pitch decks and creative treatments for new business proposals
- Participate in key pitch meetings to present creative vision
- Build a portfolio/showreel that demonstrates the company's creative range
Requirements
- 510 years of experience in creative direction, art direction, or senior creative roles in agencies, production houses, or brand studios
- Strong portfolio demonstrating work across video content, social media, and brand campaigns
- Proven ability to direct video shoots: framing, lighting, pacing, storytelling
- Expert-level understanding of post-production: editing pacing, color grading, motion graphics, sound design
- Active user of at least 3 AI creative tools (Midjourney, Runway, Kling, Sora, CapCut AI, ElevenLabs, or similar)
- Ability to give clear, structured creative feedback that improves work rather than confusing the team
- Fluent in Arabic; professional English
- Experience with Egyptian and MENA brand markets (understands local aesthetics, cultural nuances, client expectations)
- Has built or contributed to brand style guides
- Experience leading a small creative team (even freelancers)
- Has pitched and won creative work in competitive agency pitches
- Personal creative brand: active on social media, produces their own content, or has a recognized creative voice
- Has a strong point of view but is not a dictator collaborates, doesn't just impose
- Obsessed with quality: notices the small details that separate good from great (the 2-frame timing issue, the slightly wrong color temperature, the awkward text placement)
- AI-curious to AI-enthusiastic: sees AI as a creative tool, not a threat; actively experiments
- Can operate in a fractional model: self-directed, doesn't need hand-holding, delivers on review days without being managed
- Inspires the team: freelancers and junior creatives want to work with this person because they learn something every time
